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- Tasks: Lead the implementation of a global CRM platform and oversee daily operations.
- Company: Join a leading international law firm with a focus on marketing insights and automation.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a transformative project that enhances client relationships and drives business growth.
- Qualifications: 10+ years in marketing, strong CRM management skills, and proficiency in data analytics tools.
- Other info: This role is perfect for those who thrive in a collaborative, data-driven culture.
The predicted salary is between 43200 - 72000 £ per year.
Consultant- Legal BD, Marketing and Communications
If you’re looking for the right next step, and want to work with a leading international law firm, this is an exciting time to join the Marketing Insights and Automation (MIA) team as they implement a new global Client Relationship Management (CRM) platform. This role will embed the platform across the UK and EMEA, standardise client relationship practices, and enhance the use of client insights. You will also oversee the day-to-day operations of the existing CRM (InterAction) and marketing platform (Vuture), collaborating with the MIA team in Australia to maintain data integrity, align databases, and ensure consistent processes. As the senior member of the MIA team in London, you will drive CRM engagement across the UK and EMEA, showcasing its value in strengthening client relationships and driving growth.
Key Responsibilities:
- Global CRM Project: Ensure optimal data governance, manage data migration, and support change management by educating and assisting partners and staff.
- Existing CRM Platform: Oversee database alignment and cleansing, lead upgrades for the UK and Europe, and maintain data integrity.
- Marketing Platform & Stack: Develop email marketing activities, drive automation and personalisation, improve campaign scheduling, and enhance digital marketing communications.
- Data Analytics: Utilize PowerBI to create global dashboards, produce ROI reports, and analyze marketing channel performance.
- Team Leadership: Lead the London team, streamline processes, and present confidently to senior stakeholders.
Success in this role will be measured by the timely delivery of prioritised projects within the MIA team pipeline, fostering a data-driven culture, and receiving positive feedback from internal stakeholders and team members. Demonstrating the value of CRM to the business, successfully implementing new features across CRM and marketing platforms, and promoting the use of PowerBI reports for data-driven decision-making are also crucial. Additionally, being a constructive, respectful, and collaborative member of the Brand and Marketing team will be key indicators of success.
Skills, Qualifications & Experience
- Degree in Marketing or a related field, with over 10 years in a marketing role, preferably with CRM or martech platforms.
- Strong background in CRM management, data governance, and proficiency in PowerBI, InterAction, Vuture, Google Analytics, and SEO.
- Proven skills in designing and executing marketing activities, with strong creative, strategic, and analytical abilities.
- Excellent negotiation, change management, and communication skills, with the ability to present confidently to senior audiences.
- Demonstrated project management skills and the ability to influence stakeholders at all levels.
- Strong interpersonal skills, with an inherent drive to succeed and the ability to overcome short-term barriers and setbacks.
Marketing Technology Manager - FTC employer: Ambition
Contact Detail:
Ambition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager - FTC
✨Tip Number 1
Familiarize yourself with the specific CRM and marketing platforms mentioned in the job description, such as InterAction and Vuture. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your data governance skills by preparing examples of how you've managed data integrity and migration in previous roles. Be ready to discuss your approach to ensuring optimal data practices during the interview.
✨Tip Number 3
Highlight your experience with PowerBI and data analytics. Prepare to discuss specific dashboards or reports you've created that demonstrate your ability to analyze marketing performance and drive decision-making.
✨Tip Number 4
Emphasize your leadership and team collaboration skills. Be prepared to share examples of how you've successfully led teams or projects, particularly in a cross-regional context, to illustrate your capability to drive CRM engagement across the UK and EMEA.
We think you need these skills to ace Marketing Technology Manager - FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and marketing technology. Emphasize your skills in data governance, project management, and any specific platforms mentioned in the job description, such as PowerBI and InterAction.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the firm. Discuss how your background aligns with the responsibilities of overseeing CRM operations and leading marketing initiatives. Use specific examples to demonstrate your achievements in similar roles.
Showcase Leadership Experience: Since this role involves team leadership, be sure to highlight any previous experience managing teams or projects. Discuss how you have successfully led initiatives that required collaboration and communication with senior stakeholders.
Demonstrate Data-Driven Decision Making: Mention your experience with data analytics and how you've used insights to drive marketing strategies. Provide examples of how you've utilized tools like PowerBI to create reports or dashboards that influenced business decisions.
How to prepare for a job interview at Ambition
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM platforms, especially InterAction and Vuture. Be prepared to discuss specific projects where you successfully managed data governance or led upgrades, as this will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes a data-driven culture, come equipped with examples of how you've utilized tools like PowerBI to create dashboards or analyze marketing performance. This will show your analytical skills and your ability to leverage data for strategic decisions.
✨Prepare for Team Leadership Questions
As a senior member of the team, you'll need to exhibit strong leadership qualities. Prepare to discuss your experience in leading teams, streamlining processes, and how you've effectively communicated with senior stakeholders in previous roles.
✨Emphasize Change Management Skills
Given the focus on change management in the job description, be ready to share instances where you've successfully managed transitions or educated teams on new systems. Highlight your negotiation and communication skills, as these will be crucial in facilitating smooth changes.
