At a Glance
- Tasks: Manage email marketing campaigns and optimise customer journeys for multiple eCommerce brands.
- Company: Dynamic eCommerce team in Guildford focused on customer engagement and retention.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Other info: Join a collaborative environment with a focus on continuous improvement and testing.
- Why this job: Make a real impact on customer engagement and revenue through creative and analytical skills.
- Qualifications: Experience in CRM, email marketing, and strong analytical skills required.
The predicted salary is between 30000 - 38000 £ per year.
Location: Guildford
Salary: £30,000 - £38,000
Permanent | Full-time – fully office-based
We are looking for an experienced CRM Marketing Executive to join a growing eCommerce team in Guildford. This is a hands-on role with a strong focus on CRM, email marketing, customer journeys and commercial analysis. You’ll be responsible for managing customer communications across multiple eCommerce websites and brands, with the aim of increasing customer engagement, retention and revenue. It’s an ideal opportunity for someone who enjoys combining creative campaign execution with data, analysis and optimisation, and who wants to have a genuine commercial impact.
The Role
- You will take ownership of the day-to-day email marketing activity, from planning and building campaigns through to testing, scheduling and analysing results.
- Your responsibilities will include:
- Managing the email marketing calendar across multiple eCommerce websites and brands
- Planning, building, testing and scheduling email campaigns
- Managing and optimising automated customer journeys, including welcome, post-purchase, re-engagement and promotional campaigns
- Developing customer segmentation to improve relevance and campaign performance
- Monitoring engagement, deliverability and customer behaviour
- Working closely with eCommerce and marketing teams to support promotions, product launches and seasonal activity
- Monitoring key CRM metrics including revenue, conversion, click-through and open rates
- Analysing campaign performance and making clear recommendations for future activity
- Running tests across subject lines, content, creative, offers, segmentation and send times
About You
We’re looking for someone with previous experience in CRM, email marketing, eCommerce or digital marketing, together with strong analytical and commercial skills. You will ideally have:
- Experience creating and managing email marketing campaigns
- Experience with email automation or customer journey platforms
- A good understanding of customer segmentation, retention and lifecycle marketing
- Strong analytical skills and confidence working with sales and marketing data
- Good working knowledge of Excel or similar reporting tools
- The ability to turn data into clear, commercially focused recommendations
- A commercially focused approach and an understanding of how digital marketing contributes to revenue.
Desirable Experience
Experience with any of the following would be advantageous:
- Ometria or a similar CRM/email marketing platform
- Working within an eCommerce environment
- Affiliate marketing networks or agencies
- Shopify or another eCommerce platform
- Google Analytics or similar web analytics platforms
- Creating reports or dashboards using Excel
- Working across multiple brands or websites.
The Person
You’ll be commercially aware, analytical and naturally curious, with an interest in understanding not just what the numbers are doing, but why. You’ll be highly organised and comfortable managing multiple campaigns and deadlines, while also being proactive enough to suggest improvements rather than simply following instructions. The successful candidate will be confident working independently, but equally comfortable collaborating with wider eCommerce and marketing teams and communicating findings and recommendations to stakeholders.
Why Apply?
This is a great opportunity to join a commercially focused eCommerce environment where CRM is seen as a key driver of customer engagement, retention and revenue. You’ll have the opportunity to take ownership of campaigns, analyse their impact and continually improve performance through testing and optimisation.
If you're an experienced CRM or email marketing professional looking for your next challenge in Guildford, we'd love to hear from you. Apply today with your CV for more information.
CRM Executive in Guildford employer: Amber Employment Services Careers
Join a dynamic and supportive team as a Service Desk Operator – IT, where your organisational skills will shine in a collaborative environment. We offer competitive pay, a full-time schedule, and the chance to grow your career in IT while working at a secure site that values attention to detail and customer service. With opportunities for professional development and a culture that encourages teamwork, this role is perfect for those looking to make a meaningful impact in their work.
Contact Details:
Amber Employment Services Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amber Employment Services Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amber Employment Services Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amber Employment Services Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amber Employment Services Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amber Employment Services Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amber Employment Services Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amber Employment Services Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amber Employment Services Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amber Employment Services Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amber Employment Services Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
