At a Glance
- Tasks: Lead marketing campaigns to boost ticket sales and audience engagement at Woking Theatres & Cinema.
- Company: Join a vibrant team at one of the UK's most diverse entertainment venues.
- Benefits: Enjoy a competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a culture that values inclusion, sustainability, and community engagement.
- Why this job: Make a real impact in the arts while working with passionate teams and exciting projects.
- Qualifications: Experience in marketing, strong communication skills, and a love for theatre and cinema.
The predicted salary is between 34000 - 34000 € per year.
Reports to: Head of Sales, Marketing & Development, WT&C
Responsible for: Marketing & Communications team
Reporting to the Head of Sales, Marketing & Development, you will play a key role in driving ticket sales, revenue and audience growth for Woking Theatre, Rhoda McGaw Theatre and Nova Cinema.
You will:
- Plan and deliver marketing campaigns that grow audiences and revenue, working collaboratively across the venue and with ATGs central teams.
- Bridge day-to-day operational delivery with the strategic aims of venue leadership.
- Act as the primary contact for producers and marketing agencies, leading campaign development and identifying sales opportunities to increase occupancy and revenue.
- Build and nurture relationships with businesses and individuals to grow income from corporate partnerships and sponsorship.
Marketing Campaigns
- Work closely with venue and central colleagues to deliver effective, insight-driven marketing campaigns aligned with communications plans.
- Act as the primary day-to-day contact for Producers and agency partners, cultivating strong, effective relationships.
- Manage the day-to-day relationship with media partners and third-party suppliers, ensuring excellent long-term partnerships and strong return on investment.
- Create or adapt marketing assets for shows and venue initiatives, ensuring timely delivery across all channels.
- Maintain accuracy and brand consistency across all marketing, advocating for the show and venue brand at all times.
- Deliver agreed sales and audience targets, managing campaign budgets and reporting.
- Ensure accurate and timely setup for priority and public booking periods and associated activity.
- Deliver marketing campaigns that support ATGs membership scheme, corporate partnerships, sponsorship commitments, venue F&B targets and other ATG initiatives.
- Continuously challenge and evolve campaigns to improve efficiency and effectiveness.
Audience & Sales Development
- Collaborate with Revenue Management to evaluate sales performance and implement tactics that improve occupancy and average ticket price.
- Work with ATGs Data & CRM teams to identify underrepresented audience groups and develop strategies to reach them.
- Partner with Central Marketing & Data teams to test initiatives that grow audiences and sales.
- Brief outbound group sales campaigns to the Contact Centre and collaborate to ensure successful delivery.
- Define an on-sale calendar that maximises impact and aligns with ATGs central processes.
- Where relevant, support the maximisation of tourism sales opportunities.
- Identify and pursue opportunities to increase revenue through sponsorship, corporate partnerships and business engagement.
Corporate Development & Sponsorship
- Develop a suite of sponsorship opportunities across the venue, creating compelling marketing materials to promote them.
- Build and nurture relationships with local businesses, organisations and individuals to grow income from corporate partnerships and sponsorship.
- Work to agreed corporate and sponsorship targets, maximising additional revenue streams for the venue.
Reporting & Evaluation
- Adhere to ATG briefing, reporting and evaluation processes to ensure consistent ways of working across the company.
- Deliver robust campaign evaluations that demonstrate effectiveness and capture learnings for future activity.
- Produce clear sales analysis, reporting and campaign evaluations to inform future activity.
- Manage campaign budget tracking, ensuring efficiency and value for money in all marketing activity.
Management & Collaboration
- Line-manage, develop and motivate staff in line with ATG values.
- Work closely with the Venue Communications Manager to deliver coherent, synergistic campaigns.
- Actively contribute to the ATG marketing community, including seminars, cross-venue initiatives and centrally led strategies (e.g., Data/CRM).
- Collaborate proactively with ATGs Account Directors/Managers and other central teams.
- Maintain strong relationships with other venues for shared tours and cross-promotional activity.
- Undertake any other duties reasonably required.
Key Skills, Attributes & Experience
- A collaborative team player with strong interpersonal skills and the ability to manage producer relationships effectively.
- Highly numerate and analytical, with confidence working with sales data, audience insights and budgets.
- Significant experience project-managing creative campaigns from concept to evaluation.
- Skilled at managing relationships with creative teams, navigating differing viewpoints with diplomacy.
- Excellent written and verbal communication.
- A creative problem-solver and confident decision-maker.
- Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
- Proactive, flexible and able to prioritise effectively.
- Experience working with partners and suppliers to tight deadlines.
- Enthusiasm for theatre, cinema and the work of ATG.
- Exceptional attention to detail.
- Ability to deputise for the Head of Sales, Marketing & Development when required.
About Us - Our Values
ATG Entertainments values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.
- THRIVE - doing what we love (with passion and dynamism)
- CONNECT - through every act (with collaboration and kindness)
- DARE - to do different (with curiosity and courage)
- PERFORM - at our best (with customer focus and ownership)
Our Culture
Youll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.
We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.
Our Corporate Social Responsibility Pillars
- Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
- Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
- Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.
Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone
Our stages are a platform for compelling stories - stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.
We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.
We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.
If youd like to discuss accessibility prior to applying, please email for a confidential discussion.
Salary: 34,000 per annum
Marketing & Development Manager, Woking Theatres & Cinema, Peacocks Centre employer: Ambassador Theatre Group
ATG Entertainment is an exceptional employer, offering a vibrant work culture that thrives on collaboration, creativity, and inclusivity. As a Marketing & Development Manager at Woking Theatres & Cinema, you will have the opportunity to lead innovative marketing campaigns in a dynamic environment, while benefiting from professional growth and development within a supportive team. With a commitment to corporate social responsibility and a focus on nurturing talent, ATG provides a rewarding platform for those passionate about the arts and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Development Manager, Woking Theatres & Cinema, Peacocks Centre
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up social media. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to meet potential employers, don’t hold back! Bring your A-game and showcase your marketing prowess. Whether it’s through a portfolio or a quick pitch, let them see what you can do.
✨Follow Up Like a Boss
After any meeting or interview, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of our community from the get-go!
We think you need these skills to ace Marketing & Development Manager, Woking Theatres & Cinema, Peacocks Centre
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for theatre and cinema shine through! We want to see that you’re genuinely excited about the role and the impact you can make at Woking Theatres & Cinema.
Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant, and make sure your key achievements stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Ambassador Theatre Group
✨Know Your Audience
Before the interview, research Woking Theatres & Cinema and their recent marketing campaigns. Understanding their audience demographics and what drives ticket sales will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Campaign Experience
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your role in planning, executing, and evaluating these campaigns, especially those that involved collaboration with various teams or stakeholders, as this aligns with the job's requirements.
✨Demonstrate Relationship-Building Skills
Since the role involves nurturing relationships with producers and local businesses, prepare examples of how you've successfully built and maintained professional relationships in previous roles. This will showcase your interpersonal skills and ability to drive corporate partnerships.
✨Prepare for Data-Driven Questions
Expect questions about how you've used data to inform marketing strategies. Be prepared to discuss your experience with sales data analysis and how you've implemented tactics to improve audience engagement and revenue, as this is crucial for the position.
