Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing and sales strategies for Woking Theatre, Rhoda McGaw Theatre, and Nova Cinema.
- Company: Join a vibrant team at one of the UK's most diverse entertainment venues.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of an exciting re-brand and make a real impact in the community.
- Qualifications: Experience in marketing, sales, and team leadership required.
- Other info: Dynamic role with a focus on audience engagement and innovative marketing strategies.
The predicted salary is between 45000 - 55000 £ per year.
Reporting into the Venue Director, Woking Theatre & Cinema, you will be responsible for effectively driving ticket sales and revenue for Woking Theatre, The Rhoda McGaw Theatre and Nova Cinema. You will lead the strategic direction and decision making for the Marketing, Communications and Ticketing Teams, working with Central ATG Entertainment departments.
One of the most diverse venues in the ATG portfolio, WT&C is a 1,300 seat Theatre which hosts world class entertainment, the Rhoda McGaw a 230 seat Theatre that provides a home for communities from across the region and the highly acclaimed Italia Conti and a 950 seat 7 screen Cinema that shows all of the latest blockbusters. Your role will be to inspire and lead the internal Team alongside utilising the marketing effectiveness tools available as part of wider ATG. Finally, it is a very exciting time to join WT&C as we reach the final stages of a re-brand and major capital programme. The Venue has never looked better and your role in welcoming audiences and Producers will be key.
Key responsibilities
- Marketing & Communications Campaigns (Mar-Coms)
- Responsible for the strategy of all Venue marketing campaigns. Leverage local experience and audience insights, provided by the Central Marketing team, to deliver ever more successful campaigns.
- Provide leadership and direction to the Venue’s Mar-Coms team in overseeing the delivery of all campaigns that increase awareness & buzz, ticket sales, and ATG revenue.
- Develop the Venue’s media and communications strategy (on/offline), to raise the profile of the venue and its activities in the community.
- Serve as the ultimate Mar-Coms lead for all Producers, Agencies.
- Oversee the strategy, content, and management of all social channels with the Communications Manager, to ensure healthy growth and engagement metrics.
- Hold responsibility for the Venue’s Sponsorship targets and work with the wider Team to promote the Venue to local and regional businesses.
- Engage the Mar-Coms team in providing necessary marketing expertise and support to other ATG concepts, initiatives & campaigns as required.
- Guardian and champion, the Venue brand at all times.
- Audience & Sales Development
- Facilitate close collaboration with Revenue Management to evaluate sales performance and consider initiatives and tactics to improve occupancy and ATP. Ensure the team focus is on shows that offer the greatest revenue opportunity.
- Responsible for the marketing, ticketing and data reporting for Nova Cinema using Vivenu.
- Play a leading role in forecasting sales & revenue targets, working collaboratively with the Venue Director.
- Accountable for delivering agreed sales and audience targets for ATG, managing agreed campaign budgets and reporting.
- Collaborate with ATG’s Data & CRM team to identify underrepresented audience groups and work to redress through short and long-term strategies.
- Partner with ATG Marketing & Data teams in identifying opportunities for test initiatives that grow audience and sales.
- Oversee all Marketing initiatives such as outbound group sales campaigns to the Contact Centre and work collaboratively to ensure successful growth.
- Manage an on-sale calendar that seeks to maximise the impact and sales of show announcements and is consistent and in line with ATG Central processes.
- Community & Network Development
- Identify and lead strong relationships with traditional media, online channels, and local influencers (commentators/celebrities/influencers/bloggers/social media/key organisations) and extend the Venue’s footprint in under-represented communities.
- Champion the communications role within the business and influence Producers and Agencies in realising key activities to raise the profile of shows and the Venue.
- Support ATG marketing teams in identifying opportunities for test initiatives that grow awareness, engagement, audience and ultimately sales.
- Reporting & Evaluation
- Ensure the team adheres to ATG briefing, reporting and other key processes in order to ensure an efficient and consistent way of operating and learning across the company.
- Create and drive a culture of marketing effectiveness within the local team by instilling the importance and discipline of reporting and evaluation to support ATG’s collective drive to increase marketing intelligence. Ensure effective budget tracking & reporting is carried out on all activities.
- Management & Collaboration
- Line manage, develop and motivate staff in a manner in keeping with ATG values. Provide specific support to the Communications Manager, when required, to establish influential relationships in the community, or land initiatives that will provide valuable exposure and standing for the venue.
- Serve as an active leader in the ATG marketing community by proactively contributing to seminars and cross-venue initiatives and centrally led strategies or initiatives (e.g. Data/CRM/Membership).
- Be proactive and collaborative in working with ATG’s.
Head of Sales, Marketing & Development, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre employer: Ambassador Theatre Group
Contact Detail:
Ambassador Theatre Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales, Marketing & Development, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks who work at venues you admire. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the role and the venue. Share your ideas on how you could drive ticket sales and engage the community. Let them see that you’re not just looking for a job, but that you genuinely want to make a difference.
✨Tip Number 3
Prepare for interviews by researching the venue’s recent campaigns and community initiatives. Bring fresh ideas to the table that align with their goals. This shows you’re proactive and ready to hit the ground running. Plus, it’ll give you a leg up when discussing how you can lead their marketing and sales efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Keep an eye on our site for updates and new opportunities – we’re always looking for passionate individuals to help us shine!
We think you need these skills to ace Head of Sales, Marketing & Development, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving ticket sales and engaging with the community. Share your ideas on how you can make a difference at Woking Theatres & Cinema.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and sales. We’re looking for someone who can lead our Mar-Coms team effectively, so be specific about your past achievements and how they relate to the responsibilities outlined in the job description.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the best fit for this role. Remember, we want to understand your skills and vision without wading through unnecessary fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our exciting venues and what we stand for.
How to prepare for a job interview at Ambassador Theatre Group
✨Know Your Venues
Familiarise yourself with the Woking Theatre, Rhoda McGaw Theatre, and Nova Cinema. Understand their unique offerings and recent developments, especially the re-branding and capital programme. This knowledge will help you demonstrate your enthusiasm and readiness to lead.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing campaigns you've led in the past. Highlight how you used audience insights to drive ticket sales and engagement. Be ready to share examples of successful strategies that increased awareness and revenue, as this role heavily relies on effective marketing.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, including Revenue Management and Central ATG departments. Be prepared to discuss how you've successfully collaborated with different stakeholders in previous roles to achieve common goals, particularly in sales and audience development.
✨Demonstrate Community Engagement
Since community outreach is key for this role, think of ways you've built relationships with local influencers or organisations. Share your ideas on how to extend the venue's footprint in under-represented communities, showing that you understand the importance of local engagement.