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- Tasks: Lead marketing and sales strategies for Woking Theatres and Cinema, driving ticket sales and community engagement.
- Company: Join a vibrant entertainment venue with a diverse range of performances and films.
- Benefits: Competitive salary, creative environment, and the chance to shape the future of local arts.
- Why this job: Be part of an exciting re-brand and major capital programme, making a real impact in the community.
- Qualifications: Experience in marketing, sales, and team leadership is essential.
- Other info: Dynamic role with opportunities for professional growth and collaboration across ATG.
The predicted salary is between 40000 - 50000 £ per year.
Reporting into the Venue Director, Woking Theatre & Cinema, you will be responsible for effectively driving ticket sales and revenue for Woking Theatre, The Rhoda McGaw Theatre and Nova Cinema. You will lead the strategic direction and decision making for the Marketing, Communications and Ticketing Teams, working with Central ATG Entertainment departments.
One of the most diverse venues in the ATG portfolio, WT&C is a 1,300 seat Theatre which hosts world class entertainment, the Rhoda McGaw a 230 seat Theatre that provides a home for communities from across the region and the highly acclaimed Italia Conti and a 950 seat 7 screen Cinema that shows all of the latest blockbusters. Your role will be to inspire and lead the internal Team alongside utilising the marketing effectiveness tools available as part of wider ATG. Finally, it is a very exciting time to join WT&C as we reach the final stages of a re-brand and major capital programme. The Venue has never looked better and your role in welcoming audiences and Producers will be key.
Key responsibilities
- Marketing & Communications Campaigns (Mar-Coms)
- Responsible for the strategy of all Venue marketing campaigns. Leverage local experience and audience insights, provided by the Central Marketing team, to deliver ever more successful campaigns.
- Provide leadership and direction to the Venue’s Mar-Coms team in overseeing the delivery of all campaigns that increase awareness & buzz, ticket sales, and ATG revenue.
- Develop the Venue’s media and communications strategy (on/offline), to raise the profile of the venue and its activities in the community.
- Serve as the ultimate Mar-Coms lead for all Producers, Agencies.
- Oversee the strategy, content, and management of all social channels with the Communications Manager, to ensure healthy growth and engagement metrics.
- Hold responsibility for the Venue’s Sponsorship targets and work with the wider Team to promote the Venue to local and regional businesses.
- Engage the Mar-Coms team in providing necessary marketing expertise and support to other ATG concepts, initiatives & campaigns as required.
- Guardian and champion, the Venue brand at all times.
- Facilitate close collaboration with Revenue Management to evaluate sales performance and consider initiatives and tactics to improve occupancy and ATP. Ensure the team focus is on shows that offer the greatest revenue opportunity.
- Responsible for the marketing, ticketing and data reporting for Nova Cinema using Vivenu.
- Play a leading role in forecasting sales & revenue targets, working collaboratively with the Venue Director.
- Accountable for delivering agreed sales and audience targets for ATG, managing agreed campaign budgets and reporting.
- Collaborate with ATG’s Data & CRM team to identify underrepresented audience groups and work to redress through short and long-term strategies.
- Partner with ATG Marketing & Data teams in identifying opportunities for test initiatives that grow audience and sales.
- Oversee all Marketing initiatives such as outbound group sales campaigns to the Contact Centre and work collaboratively to ensure successful growth.
- Manage an on-sale calendar that seeks to maximise the impact and sales of show announcements and is consistent and in line with ATG Central processes.
- Identify and lead strong relationships with traditional media, online channels, and local influencers (commentators/ celebrities/ influencers/ bloggers/ social media/ key organisations) and extend the Venue’s footprint in under-represented communities.
- Champion the communications role within the business and influence Producers and Agencies in realising key activities to raise the profile of shows and the Venue.
- Support ATG marketing teams in identifying opportunities for test initiatives that grow awareness, engagement, audience and ultimately sales.
- Ensure the team adheres to ATG briefing, reporting and other key processes in order to ensure an efficient and consistent way of operating and learning across the company.
- Create and drive a culture of marketing effectiveness within the local team by instilling the importance and discipline of reporting and evaluation to support ATG’s collective drive to increase marketing intelligence. Ensure effective budget tracking & reporting is carried out on all activities.
- Line manage, develop and motivate staff in a manner in keeping with ATG values. Provide specific support to the Communications Manager, when required, to establish influential relationships in the community, or land initiatives that will provide valuable exposure and standing for the venue.
- Serve as an active leader in the ATG marketing community by proactively contributing to seminars and cross-venue initiatives and centrally led strategies or initiatives (e.g. Data/ CRM/ Membership).
- Be proactive and collaborative in working with ATG’s.
Head of Sales, Marketing & Development (Maternity Cover) Woking Theatres & Cinema, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre employer: Ambassador Theatre Group
Contact Detail:
Ambassador Theatre Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales, Marketing & Development (Maternity Cover) Woking Theatres & Cinema, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and local meet-ups to connect with people in the theatre and cinema scene. You never know who might have the inside scoop on job openings or be looking for someone just like you.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the role shine through. Share your ideas on how you can drive ticket sales and engage the community – it’ll make you stand out!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the Head of Sales, Marketing & Development role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Sales, Marketing & Development (Maternity Cover) Woking Theatres & Cinema, New Victoria Theatre, Rhoda McGaw Theatre & Woking Cinemas, Peacocks Centre
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving ticket sales and leading marketing campaigns at Woking Theatres & Cinema. Share your love for the arts and community engagement!
Tailor Your Experience: Make sure to highlight your relevant experience in sales, marketing, and team leadership. We’re looking for someone who can inspire and lead our teams, so be specific about your past successes and how they relate to the responsibilities outlined in the job description.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Use bullet points if necessary to make your achievements stand out and easy to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Ambassador Theatre Group
✨Know Your Venues Inside Out
Before the interview, make sure you research Woking Theatre, Rhoda McGaw Theatre, and Nova Cinema thoroughly. Understand their unique offerings, recent events, and community engagement strategies. This knowledge will help you demonstrate your passion for the venues and how you can contribute to their success.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing campaigns you've led in the past. Be ready to share metrics that highlight your success in driving ticket sales and audience engagement. Tailor your examples to reflect the diverse audience and community focus of the venues, showing how you can leverage local insights for effective campaigns.
✨Emphasise Leadership Skills
As a Head of Sales, Marketing & Development, you'll need to inspire and lead a team. Think of examples where you've successfully managed teams, fostered collaboration, and driven results. Highlight your ability to motivate others and create a positive work environment, which is crucial for achieving the venue's goals.
✨Prepare Questions That Matter
Interviews are a two-way street, so come prepared with thoughtful questions. Ask about the current challenges the venues face, the vision for the re-brand, or how they measure the success of their marketing initiatives. This shows your genuine interest in the role and helps you assess if it's the right fit for you.