At a Glance
- Tasks: Lead AI sales for UK Public Sector, transforming government and transport services.
- Company: Join AWS, a leader in innovative technology and public sector transformation.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Work autonomously with a supportive team in a fast-paced environment.
- Why this job: Shape the future of AI in public services and make a real impact.
- Qualifications: Experience in tech sales, stakeholder management, and a passion for AI.
The predicted salary is between 75600 - 92400 £ per year.
AWS is looking for a Principal AI Sales Specialist to lead the adoption of AI across UK Public Sector — spanning Central Government and Transport. You'll help government departments and transport organisations harness the power of AI to transform how they operate and deliver services for citizens. This is a rare opportunity to shape the AI go-to-market strategy across some of the UK's most strategically important institutions. You'll own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public sector transformation.
- Lead complex, high-value AI sales engagements across Central Government departments and Transport bodies
- Develop and execute the GTM strategy for AWS AI services including Amazon Bedrock, Kiro, and Quick Suite
- Work with senior government and transport leaders to position AWS as the AI platform of choice for transforming public services at scale
- Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter
Key job responsibilities:
- Drive revenue growth by leading multi-stakeholder sales engagements from opportunity identification through to close across Central Government departments, executive agencies, arms-length bodies, and transport organisations (rail, airports and ports)
- Develop and execute a go-to-market plan for AWS native AI services across Central Government and Transport accounts — identifying the highest-value use cases in areas such as citizen services, national security, border management, infrastructure planning, transport operations, fraud detection, and policy delivery
- Apply value-based selling to articulate the impact of AI adoption — connecting technology to citizen outcomes, operational efficiency, national resilience, and value for money
- Compete effectively in a contested market, differentiating AWS AI against alternative platforms with commercially creative deal structures that work within public sector procurement constraints (G-Cloud, GCA frameworks, departmental spending controls)
- Build and maintain a qualified pipeline, forecast accurately, and report on domain performance including win rates, partner attach, and strategic account progress
- Engage key partners — government technology ISVs, transport solution providers, systems integrators, and specialist AI companies — to build an ecosystem that accelerates adoption
- Feed market insight back to AWS product and specialist teams to influence roadmap priorities around data governance, security classification, interoperability, and regulatory compliance
- Collaborate with account teams to bring the right expertise to every customer engagement
A day in the life:
You might start the morning preparing for a strategy session with a major government department exploring how AI could transform policy delivery and citizen services, then jump to a call with a transport body's digital lead on using AI to optimise national infrastructure. Afternoons could see you building a proof-of-concept proposal with your Solutions Architect for an executive agency, or shaping a deal structure that navigates Government Commercial Agency frameworks and departmental spending controls. You'll regularly connect with account teams, partners, and AWS product teams — translating frontline insight into action. Your customers range from Director Generals and Chief Digital Officers in Whitehall to CIOs at national transport organisations and technology leads across arms-length bodies.
About the team:
You'll join the AWS UK Public Sector Specialist Sales team — domain experts who combine commercial rigour with genuine mission orientation. We value autonomy, curiosity, and impact: specialists here own their strategies and operate independently, backed by world-class technical support and one of the most innovative platforms on the planet. The UK public sector AI landscape — across central government departments, arms length bodies and transport organisations — is fast-moving and high-impact. If you want to shape how AI transforms public services at national scale, this is the team.
Basic qualifications:
- Experience developing detailed go to market plans
- Experience in stakeholder management, including influencing executive level global leaders
- Proven track record in enterprise or public sector technology sales, with demonstrable experience of closing complex, high-value deals
- Strong commercial acumen — able to help structure deals, navigate procurement processes, and build compelling business cases
- Experience of value-based and competitive selling in a technology context
- High degree of intellectual curiosity and a demonstrated ability to learn and apply new technical concepts
- Demonstrable interest in artificial intelligence
Preferred qualification:
- Experience in the public sector
- Experience selling AI/ML solutions
- Familiarity with AWS AI services
- Experience working in or alongside a specialist sales function
- Understanding of the regulatory landscape for public sector
Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London employer: AmazonWebServices
At Amazon Web Services (AWS), we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Delivery Consultant (DevOps) in the UK, you'll have the opportunity to work closely with diverse clients, driving their cloud success while benefiting from extensive mentorship and professional growth opportunities. Our commitment to inclusion and employee empowerment ensures that every team member can thrive and contribute meaningfully to our mission of delivering cutting-edge cloud solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector at AmazonWebServices, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including AmazonWebServices. Tailor your message to explain why you’re drawn to them and how you can contribute as a Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for AmazonWebServices:When writing your cover letter, make sure to tailor your message specifically for AmazonWebServices. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at AmazonWebServices
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AmazonWebServices that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AmazonWebServices that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with AmazonWebServices’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
