At a Glance
- Tasks: Lead AI enablement strategy and empower sales teams across EMEA.
- Company: Join a dynamic team at Amazon, driving innovation in AI.
- Benefits: Competitive salary, diverse culture, and opportunities for growth.
- Other info: Thriving environment with a focus on collaboration and creativity.
- Why this job: Make a real impact by shaping AI conversations and strategies.
- Qualifications: Experience in tech sales and strong communication skills required.
The predicted salary is between 72000 - 88000 £ per year.
The AI & Surge Enablement Lead is the single-threaded owner of AI and Surge Inference enablement across the EMEA AGS Sales organisation. This is a high-visibility, high-impact role at the centre of EMEA's #1 strategic priority — equipping our field sales teams with the skills, knowledge, tools, and confidence to lead effective AI conversations with customers and accelerate Surge Inference outcomes at scale.
Reporting to the Head of EMEA Enablement, this role owns the strategic enablement relationship with the EMEA AI and Surge Sales Leaders and their organisations, acting as their trusted enablement business partner. The AI & Surge Enablement Lead is responsible for independently developing and driving the AI enablement strategy and program roadmap for EMEA — spanning the full breadth of AI including generative AI, agentic AI, machine learning, AI services, and AI-powered sales tools. They will translate rapidly evolving AI capabilities into practical, field-ready enablement programs that move sellers from foundational AI literacy through to advanced customer engagement and opportunity progression.
The successful candidate will be a strategic operator who combines deep domain curiosity with the ability to execute at pace. They will build and own strategic relationships with field leadership and AI stakeholders across EMEA, identify readiness gaps, design and deliver targeted enablement interventions, and measure impact against business outcomes. They will serve as the recognised voice of the field on AI enablement needs and act as the channel between the field and the broader AI enablement ecosystem at EMEA and Worldwide level.
This role requires someone who thrives in ambiguity, can independently determine the right priorities, and has the credibility and presence to influence senior sales leaders. The AI landscape moves fast — this person must move faster.
Key job responsibilities
- Own the end-to-end AI & Surge enablement strategy and program roadmap for EMEA AGS Sales, with full accountability for prioritisation, design, delivery, and impact.
- Own and manage the strategic enablement relationships with EMEA AI and Surge Sales Leaders and their leadership teams, serving as their primary enablement business partner.
- Develop and deliver enablement programs across the full AI spectrum — generative AI, agentic AI, machine learning, AI services, and AI-powered sales tools — tailored to the needs of different field roles, segments, and maturity levels.
- Build and maintain deep, strategic relationships with EMEA AI GTM leadership, Specialist Sales, Solutions Architecture, and Product teams to ensure enablement is tightly aligned with go-to-market priorities and the Surge Inference initiative.
- Serve as the primary voice of the field on AI enablement, gathering data, insights, and feedback to inform priorities and surfacing gaps to EMEA and Worldwide stakeholders.
- Design and execute the AI skills development pathway for EMEA field sellers, from foundational AI literacy through to advanced opportunity qualification, customer conversation frameworks, and proof-of-concept-to-production coaching.
- Drive adoption and compliance of AI-related certifications, learning paths, and readiness programs across the EMEA field organisation.
- Develop, create, and curate AI enablement content — including playbooks, battle cards, talk tracks, workshop materials, and competitive positioning — ensuring relevance to EMEA market dynamics and customer needs.
- Design and own the metrics framework to measure AI enablement program effectiveness, adoption, and business impact, reporting regularly to EMEA leadership and AI Sales Leaders.
- Develop and maintain an effective governance process for AI enablement content, ensuring materials are current, accurate, and aligned with the latest product capabilities and competitive landscape.
- Coordinate with Worldwide Field Enablement to influence and align on global AI enablement priorities, representing the EMEA field perspective.
- Integrate AI enablement into broader EMEA onboarding, always-boarding, and segment-specific programs in partnership with Area Enablement Leads.
About the team
The AGS EMEA Field Enablement team are the builders behind the builder. We design and deliver learning experiences, tools, and resources that drive confidence and competence across our customer-facing field — empowering sellers to have the right conversations, at the right time, with the right customers. We operate at the intersection of strategy and execution: translating business priorities, field insights, and performance data into enablement programs that move the needle. We are a diverse, innovative team that thrives on turning ambiguity into action and anecdotes into evidence. Our work spans the full seller journey — from onboarding to mastery — and is grounded in the AWS Way of Selling (AWOS), our AI-powered selling motions, and the evolving needs of our customers and field teams across EMEA.
Basic qualifications
- Bachelor's degree or equivalent.
- Experience in technology-related sales, business development, or sales engineering/consulting.
- Experience communicating to senior management and customers verbally and in writing.
- Experience using data and analytics to drive sales strategy and results.
- Experience driving internal cross-team collaboration.
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent.
Preferred qualification
- Experience using Salesforce (or other CRM tool) or BI tools.
- Experience with solution-selling methodologies.
- Experience in program or project management.
- Experience designing and developing training content including instructor-led materials, job aids and other resources.
- Experience in cloud computing technologies.
- Ability to present deliver in person and remote enablement events directly to the field with subject matter credibility.
AI & Surge Enablement Lead, EMEA Field Enablement Team, WWFE - EMEA Field Enablement in London employer: AmazonWebServices
At Amazon Web Services (AWS), we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Delivery Consultant (DevOps) in the UK, you'll have the opportunity to work closely with diverse clients, driving their cloud success while benefiting from extensive mentorship and professional growth opportunities. Our commitment to inclusion and employee empowerment ensures that every team member can thrive and contribute meaningfully to our mission of delivering cutting-edge cloud solutions.
StudySmarter Expert Advice🤫
We think this is how you could land AI & Surge Enablement Lead, EMEA Field Enablement Team, WWFE - EMEA Field Enablement in London
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like AmazonWebServices.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like AmazonWebServices.
✨Tailor Your LinkedIn Presence
Ensure your LinkedIn profile is specifically tailored to corporate leadership. Highlight achievements, showcase relevant content and engage with posts in management groups. This not only builds your credibility but keeps you on the radar of companies looking for candidates like you as they post full-time opportunities.
We think you need these skills to ace AI & Surge Enablement Lead, EMEA Field Enablement Team, WWFE - EMEA Field Enablement in London
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to AmazonWebServices.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of AmazonWebServices. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at AmazonWebServices
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with AmazonWebServices, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at AmazonWebServices, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for AmazonWebServices could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at AmazonWebServices as they’re likely seeking a candidate who can enhance their workplace culture.
