At a Glance
- Tasks: Design and execute impactful marketing campaigns for enterprise customers in the UK and Ireland.
- Company: Join Amazon Web Services, a leader in cloud and AI innovation.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of cloud computing.
- Why this job: Make a real impact by driving revenue growth through strategic marketing initiatives.
- Qualifications: Experience in marketing, data analysis, and cross-functional collaboration required.
The predicted salary is between 51750 - 63250 £ per year.
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of Industry Specific ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs.
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
- Scale the breadth and depth of relationships within UKI strategic accounts through Executive Engagement programs and Scaling Developer Enablement and Activation.
- Partner with Global marketing teams to ensure ABM programs complement broader scale marketing efforts.
- Drive operational excellence through standardized processes, documentation, and best practices.
- Track and report on program performance, using data to optimize and scale successful approaches.
- Manage program budgets effectively, demonstrating frugality while maximizing impact.
- Collaborate with global ABM community to share learnings and adopt proven practices.
- Collaborate with UKI Partner Marketing to scale your impact with and through our UKI Partner community.
A day in the life: UKI Field Marketing is responsible for driving revenue, adoption, and growth from the largest and fastest growing enterprise-level customers in the UKI. The UKI Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The UKGI ABM Marketer will partner with Sales and other enabling teams to research key customers, develop go-to-market plans, and execute those events and engagements that help drive revenue.
About the team: AWS Marketing leads the charge in cloud and AI innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
- Basic qualifications:
- Experience in developing and managing acquisition marketing or channel programs.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of timezones and languages.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
- Preferred qualification:
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
Account Based Marketing Manager, UKI Field Marketing in London employer: AmazonWebServices
At Amazon Web Services (AWS), we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Delivery Consultant (DevOps) in the UK, you'll have the opportunity to work closely with diverse clients, driving their cloud success while benefiting from extensive mentorship and professional growth opportunities. Our commitment to inclusion and employee empowerment ensures that every team member can thrive and contribute meaningfully to our mission of delivering cutting-edge cloud solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Manager, UKI Field Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AmazonWebServices and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AmazonWebServices are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AmazonWebServices on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AmazonWebServices. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Based Marketing Manager, UKI Field Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AmazonWebServices. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AmazonWebServices:Show us that you’ve done your homework! In your application, briefly mention what you admire about AmazonWebServices’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AmazonWebServices
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AmazonWebServices will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AmazonWebServices, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
