At a Glance
- Tasks: Drive customer growth and engagement through innovative lifecycle marketing strategies.
- Company: Join Amazon's Prime Video team, a leader in the entertainment industry.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of marketing strategy and make a real impact on customer experiences.
- Qualifications: Experience in marketing, data analysis, and cross-functional program management.
The predicted salary is between 60000 - 80000 € per year.
Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows to Prime Original Movies. Prime Video is at the forefront of the entertainment industry and growing fast, now available in more than 240 countries and territories worldwide. The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement through a broad combination of marketing channels across marketplaces.
As a part of the Owned & Operated (O&O) marketing team, our Lifecycle Marketing team is focused on creating a strategic, data-driven approach to engage customers throughout their entire journey with Prime Video, from initial sign-up through long-term retention. We capture customers at critical decision-making points in their PV journey to drive long-term behavioral change, ultimately driving acquisition and retention outcomes.
We work to create a programmatic approach to lifecycle use cases following a test-and-scale mental model via product automation. Our team operates across four pillars: Lifecycle Strategy, Lifecycle Experimentation, Lifecycle Programs, and Product Ownership — acting as the connective tissue between product and business teams to deliver customer-centric lifecycle initiatives across Onboarding & Early Engagement, Acquisition & Upsell, and Retention & Re-engagement. Our team scope spans across the entire Prime Video Hub in the Prime Video International org, with ownership over EMEA, LATAM and Canada territories.
We are looking for a Lifecycle Marketing Manager to own critical customer cohorts within our lifecycle framework. This role sits at the intersection of marketing strategy, experimentation, program management, and product partnership — requiring a candidate who can think strategically, execute tactically, and influence cross-functionally. You will be responsible for one of three main lifecycle cohorts, to identify opportunities to convert, upsell, and retain customers through data-driven lifecycle interventions, own and execute the experiment roadmaps, and partner with product teams to scale successful experiments into automated solutions.
Key Responsibilities:- Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies.
- Own lifecycle program strategy and execution, including performance reviews, CX strategy, and stakeholder alignment.
- Design and run end-to-end experiments across O&O channels to lifecycle hypotheses.
- Feed successful experiment results to product teams for automation and scale.
- Partner with product teams on roadmapping, identifying gaps and opportunities to drive lifecycle initiatives.
Our environment is fast-paced and requires someone who is flexible, detail-oriented, analytical, and comfortable working effectively in a deadline-driven work environment with multiple cross-regional stakeholders.
Qualifications:- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using data and metrics to measure impact and determine improvements.
- Experience in marketing or marketing research.
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Lifecycle Marketing Manager, Prime Video International, O&O Marketing in London employer: Amazon’s Prime Video
Amazon is an exceptional employer, offering a dynamic and innovative work environment that empowers employees to drive customer engagement and growth in the fast-paced entertainment industry. With a strong focus on diversity and inclusion, Amazon provides ample opportunities for professional development and career advancement, ensuring that every team member can thrive while contributing to exciting projects like Prime Video. Located in a global hub, employees benefit from a collaborative culture that values creativity and strategic thinking, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager, Prime Video International, O&O Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Amazon or in similar roles. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Prime Video's offerings and marketing strategies. Show us you know your stuff and can bring fresh ideas to the table. Tailor your examples to highlight your experience with data-driven marketing!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Lifecycle Marketing Manager role. We want to hear how you can drive customer engagement and retention through innovative strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our dynamic team at Prime Video.
We think you need these skills to ace Lifecycle Marketing Manager, Prime Video International, O&O Marketing in London
Some tips for your application 🫡
Show Your Passion for Entertainment:When writing your application, let your love for video content shine through! Mention your favourite Prime Originals or how you engage with the platform. We want to see that you’re not just a marketer, but also a fan of what we do.
Be Data-Driven:Since this role is all about analysing customer behaviour, make sure to highlight your experience with data analysis tools like Excel or Tableau. Share specific examples of how you've used data to drive marketing strategies in the past. We love numbers!
Tailor Your Experience:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities mentioned in the job description. Show us how your skills align with our lifecycle marketing goals. We appreciate attention to detail!
Apply Through Our Website:Make sure to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be good to go!
How to prepare for a job interview at Amazon’s Prime Video
✨Know Your Numbers
As a Lifecycle Marketing Manager, you'll need to be comfortable with data. Brush up on your Excel and Tableau skills before the interview. Be ready to discuss how you've used data to drive marketing strategies in the past, and think of specific examples where your analysis led to successful outcomes.
✨Understand the Customer Journey
Familiarise yourself with the customer lifecycle specific to Prime Video. Think about how you can engage customers from sign-up to retention. Prepare to share your ideas on lifecycle strategies and how you would approach customer engagement at different stages.
✨Experimentation Mindset
This role requires a strong focus on experimentation. Be prepared to talk about any past experiences where you've designed and executed marketing experiments. Highlight your ability to analyse results and scale successful initiatives, as this will show your strategic thinking and tactical execution skills.
✨Cross-Functional Collaboration
You'll be working with various teams, so demonstrate your ability to influence and collaborate across functions. Share examples of how you've successfully partnered with product teams or other departments to achieve marketing goals. This will showcase your teamwork skills and adaptability in a fast-paced environment.
