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- Tasks: Lead marketing strategies for Alexa in Brazil, driving customer engagement and retention.
- Company: Join Amazon's innovative team focused on cutting-edge AI and ambient computing technologies.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across global teams.
- Why this job: Be part of a mission to make Alexa a trusted companion for Brazilian customers through creative campaigns.
- Qualifications: 6+ years in marketing, strong data skills, and fluency in English and Portuguese required.
- Other info: Experience in tech or startup environments is a plus; embrace a culture of diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for customer-focused, results-oriented, and creative Sr. Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil. As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.
Key job responsibilities
- Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
- Launch dedicated feature awareness and engagement experiments (A/B-tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion.
- Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term engagement and continuous feature discovery.
- Use data and insights to develop a deep understanding of the drivers of customer activation (engagement), habitual usage of Alexa (retention), recovery (reactivation) and translate those insights into think big initiatives.
- Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
- Closely track and report on the engagement metrics, action plans, and performance, through the different reporting processes.
- Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
About the team
The Alexa BR team’s mission is to deliver products and services with a delightful and locally relevant for Brazilian customers. We work on everything from product launches (like launching new Echo devices), to new skill partnerships (like working with external partners to make their services available through Alexa), to more consumer-focused campaigns. The Alexa BR team is an essential part of helping customers feel that Alexa is a trusted companion in their daily life.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Ability to prioritize well, manage complex trade-offs and communicate clearly among multi-functional team.
- Experience communicating results to senior leadership.
- Experience with customer segmentation, profiling, and targeting.
- Experience with A/B Testing or Multi-Variate Testing or both.
- Excellent oral and written communication skills in both English and Portuguese.
- Willingness to roll up one’s sleeves to get the job done.
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
- Experience in start-up type environments or electronics/tech companies.
- Experience working with remote teams and global brands.
- Knowledge of LLM and Generative Artificial Intelligence.
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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Sr. Product Marketing Manager, Alexa Brazil employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Product Marketing Manager, Alexa Brazil
✨Tip Number 1
Familiarize yourself with the latest trends in artificial intelligence and ambient computing. Understanding these technologies will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the marketing and tech industries, especially those who have experience with Alexa or similar products. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those that involved data analysis and customer engagement strategies. Highlighting your results will showcase your ability to drive performance.
✨Tip Number 4
Stay updated on the Brazilian market and consumer behavior related to technology. Understanding local preferences will be crucial in defining effective marketing strategies for Alexa in Brazil.
We think you need these skills to ace Sr. Product Marketing Manager, Alexa Brazil
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Sr. Product Marketing Manager position. Understand the key responsibilities and qualifications required, especially focusing on customer engagement and retention strategies.
Highlight Relevant Experience: In your application, emphasize your experience in marketing, particularly in using data and metrics to drive improvements. Mention any specific campaigns you've led that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role requires experience with data analysis tools like Excel or Tableau, be sure to include examples of how you've used these tools in past roles to inform marketing strategies or improve customer engagement.
Tailor Your Communication: Given the bilingual requirement, ensure your application showcases your excellent oral and written communication skills in both English and Portuguese. Tailor your cover letter to reflect your passion for technology and customer-centric marketing.
How to prepare for a job interview at Amazon
✨Show Your Passion for Technology
Make sure to express your enthusiasm for cutting-edge technologies like artificial intelligence and ambient computing. Share specific examples of how you've engaged with these technologies in your previous roles.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data and metrics to drive marketing improvements. Be ready to share examples of A/B tests you've conducted and the insights gained from them.
✨Highlight Cross-Functional Collaboration
Emphasize your experience working with diverse teams, including product, tech, and business intelligence. Discuss how you’ve successfully collaborated on marketing campaigns and initiatives.
✨Communicate Clearly and Effectively
Since excellent communication skills are crucial, practice articulating your thoughts clearly. Be prepared to present your past results to senior leadership and explain your strategies in both English and Portuguese.
