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- Tasks: Lead GTM strategies for Japan's performance ads, driving sales and product launches.
- Company: Join Amazon Ads, where advertising meets eCommerce, impacting millions daily.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a team that shapes advertising strategies and enhances customer experiences.
- Qualifications: Fluent in Japanese and English, with 5+ years in business model development and strategy.
- Other info: Inclusive culture that supports diverse talents and offers workplace accommodations.
The predicted salary is between 36000 - 60000 £ per year.
Amazon Adsは、広告とeコマースの交差する場所に位置しています。毎日何百万人ものお客様が、商品をサーチし、見つけて購入するためにAmazonを訪れています。私たちは、広告が適切にお客様に届いた時、さらにお客様の顧客体験の価値を高め、ブランドの資産価値を向上させ、広告主にとってもポジティブなリターンをもたらすことができると信じています。私たちは、お客様が広告を歓迎し、広告主が広告を実施しやすいように、広告を適切なものにするよう日々努めています。
Sales Go-To-Market (SGTM)組織は、広告ソリューションを作るプロダクトチームと、それを販売する営業チームを繋ぐ役割を果たしています。SGTMは組織内でユニークな立場にあり、お客様に明確な利益をもたらすことができるよう、我々はGTM戦略や組織改革を推進します。当ポジションは、日本のパフォーマンス広告のGTMスペシャリストとして、営業戦略、デマンドジェネレーション、新製品立ち上げのサポート、販売者や広告主への製品機能のトレーニング、広告主/業界の動向を把握し、製品とセールスチーム間のクローズとループフィードバックを提供するためのGTMを管理します。
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At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience, and improve brand equity and generate a positive return for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Sales Go-To-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this team’s unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As the Japan (JP) Performance Ads GTM Specialist, you will own and manage the GTM for Sales Strategy, Demand Generation, supporting new product launches, educating sellers/advertisers on product capabilities and features, and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.
Key job responsibilities
– ディスプレイとサーチに関する日本チームの主要目標を策定し報告する
– 主要なドキュメントを通じて、担当プログラムの戦略的ビジョンを作成・推進し、業務計画やビジネスレビューに貢献する
– 製品、営業、サービスにわたる部門横断的なイニシアチブの主要ステークホルダーとして、変革を推進する
– 成功を測定するために適切な指標を特定、提供し、毎月の組織ビジネスレビューのオーナーシップを通じて関係者に有意義なフィードバックを提供する
– 戦略的イニシアチブを拡大するための日次、週次、月次のアクションプランを策定し、実行するようチームを導く
– シニアビジネスリーダーとのパートナーシップを確立し、複数のグローバル拠点にまたがる戦略を策定・主導する
– ビジネス戦略を組織の全階層に効果的に伝える
– ビジョン達成のためにGTM戦略とセールスプレイをカスタマイズして展開し、グローバルセールス＆マーケティングナラティブについてプロダクトマーケティングと提携し、展開戦略について必要に応じてチームのトレーニングを支援する
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• Own developing and reporting on key Display and Search related goals for JP.
• Create and drive strategic vision for your program through key documents and contribute to operational plans and business reviews.
• Act as the primary stakeholder in cross-functional initiatives to push change forward across Product, Sales and Services.
• Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.
• Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.
• Establish a partnership with senior business leaders to develop and lead strategy across multiple global sites.
• Effectively communicate the business strategy to all levels of the organization.
• Customize and deploy GTM strategies and sales plays for this vision, partner with Product Marketing on global Sales and Marketing narratives and help train teams where needed on deployment strategy.
About the team
◆Go-to-Market (GTM)
広告ソリューションに関するゴール設定とGTM 戦略策定、また日本の広告主の声を集めプロダクト開発にフィードバックをしています
・Product Sales(JP /EN )
・Project&Program Management(JP /EN )
ADSJP_Team_PS 5121595051
ADSJP_Job_PM 5121540051 5121595051
5121356051 5121595051
– ビジネスレベルの日本語と英語力
– 5年以上の新規ビジネスモデルの開発・実行経験
– 5年以上のリーダーシップの意思決定に影響を与えるレベルでの戦略・開発経験
– 5年以上の複数の部門横断的なプログラムの管理、プロセス構築やリリーススケジュールの調整経験
– 四年制大学での学位
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– Business level of fluency in both Japanese and English
– 5+ years of experience in developing and executing new business models
– 5+ years of experience developing strategies that influence leadership decisions at the organizational level
– 5+ years of experience managing programs across cross functional teams, building processes and coordinating release schedules
– Bachelor\’s degree
– データを解釈し、書面によるコミュニケーションを通じてビジネス提案を行った経験
– 複雑な法的契約やビジネス構造の特定、交渉、実行の経験
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– Experience interpreting data and making business recommendations through written communication.
– Experience identifying, negotiating, and executing complex legal agreements and business structures.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Sr GTM Specialist, JP Performance Ads , Amazon Ads employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr GTM Specialist, JP Performance Ads , Amazon Ads
✨Tip Number 1
Familiarise yourself with Amazon Ads' products and services, especially in the context of performance advertising. Understanding how these solutions work will help you articulate your insights during discussions and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Amazon Ads, particularly those in the GTM or performance advertising teams. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in digital advertising and eCommerce, especially in the Japanese market. Being knowledgeable about industry developments will allow you to engage in meaningful conversations and showcase your expertise.
✨Tip Number 4
Prepare to discuss specific examples from your past experience that align with the responsibilities of the role. Highlight your achievements in developing strategies, managing cross-functional teams, and driving business results to make a strong impression.
We think you need these skills to ace Sr GTM Specialist, JP Performance Ads , Amazon Ads
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Sr GTM Specialist position at Amazon Ads. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in developing business models, managing cross-functional programs, and influencing leadership decisions. Use bullet points for clarity and ensure it is well-structured and easy to read.
Write a Strong Cover Letter: In your cover letter, express your passion for advertising and eCommerce. Highlight specific achievements that demonstrate your ability to drive GTM strategies and provide feedback between product and sales teams. Make it personal and engaging.
Proofread Your Application: Before submitting, thoroughly proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Amazon
✨Understand the Role
Make sure you have a solid grasp of what the Sr GTM Specialist role entails. Familiarise yourself with the key responsibilities, such as developing sales strategies and managing GTM initiatives. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Cross-Functional Experience
Since this position involves working across various teams, be prepared to discuss your experience in cross-functional collaboration. Highlight specific projects where you successfully led or contributed to initiatives that required input from multiple departments.
✨Prepare for Metrics Discussion
The role requires identifying and providing metrics to measure success. Be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of key performance indicators (KPIs) you've developed or tracked.
✨Communicate Effectively
Given the need to communicate strategies at all levels of the organisation, practice articulating your thoughts clearly and concisely. Consider preparing a brief presentation on a relevant topic to demonstrate your communication skills during the interview.
