b Overview /b p As Sr. GTM Lead for Twitch Ads UK EU5, you will shape and execute the unified go-to-market strategy for Twitch advertising across the UK and Europe. You’ll partner with sales, marketing and cross-functional teams to accelerate revenue growth, advertiser adoption, and market penetration. You’ll translate market insights into actionable plans, navigate ambiguity, and drive cross-market initiatives to-scale Twitch ads. This role offers high visibility and strategic influence in a fast-moving, customer-centric environment. /p b Responsibilities /b ul li Lead end-to-end GTM strategy for Twitch advertising in the UK and contribute to EU5 initiatives to grow revenue and adoption /li li Maintain understanding of UK/European video, display, social, and influence advertising landscapes; analyze trends, competition, and cultural nuances /li li Lead market demand analysis and opportunity sizing across traditional and emerging channels in UK and EU5 /li li Track quarterly performance and provide data-driven recommendations for GTM adjustments /li li Collaborate with local/regional sales on enablement and demand generation to hit revenue targets and adoption /li li Develop stack-ranked sales priorities to influence product roadmap for UK and European markets /li li Partner with Ads Marketing on customer-facing narratives and GTM strategies for UK/EU5 audiences /li li Drive cross-functional and cross-market collaboration for strategy execution with tactical guidance across EU5 /li li Provide strategic support for Twitch Ads initiatives in UK and EU5 /li li Demonstrate analytical and strategic thinking with a proven digital advertising track record /li li Fluency in English; additional European language skills are a plus /li /ul b Key requirements /b ul li Experience in developing, negotiating and executing business agreements /li li Experience shaping strategies that influence leadership decisions at the organizational level /li li Experience managing programs across cross-functional teams and coordinating release schedules /li li Experience with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking) /li li Experience with Business Application Technologies (EUC, Supply Chain, Contact Center as a Service, Consumer Data Apps, Encrypted Communications) /li li Experience solving problems with technology in multiple industries (Healthcare, Media Entertainment, Financial Services, Telecommunications, Automotive Manufacturing, Energy Utilities) /li li Experience in Go-To-Market, Business Development, Sales, or Consulting /li li Experience with Advanced Compute technologies (Accelerated Compute, High Performance Compute, Visual/Spatial Compute, IoT) /li li Experience with Enterprise Application Modernization and Migration technologies (Mainframe, Serverless, Containers, Cloud Operations) /li li Experience with Data AI technologies (AI/ML, GenAI, Analytics, Database, Storage) /li li Experience interpreting data and making business recommendations /li /ul ul li Analytical mindset /li li Strategic thinking /li li Cross-functional collaboration /li li Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking) /li li End User Compute (EUC) /li li Advanced Compute technologies (Accelerated Compute, HPC, Visual/Spatial, IoT) /li /ul
Sr. GTM Lead, Twitch Ads, Amazon Ads employer: Amazon
Amazon is an exceptional employer, offering a dynamic internship experience in the vibrant region of Yorkshire and the Humber. With a strong focus on employee growth, interns benefit from hands-on project delivery, collaboration with industry experts, and a clear pathway to graduate opportunities, all within a supportive work culture that values innovation and data-driven decision-making.
