At a Glance
- Tasks: Lead creative projects and manage brand partnerships on Twitch.
- Company: Join Amazon's innovative Brand Partnership Studio in London.
- Benefits: Competitive salary, diverse culture, and opportunities for growth.
- Other info: Dynamic role with potential travel and collaboration across teams.
- Why this job: Make an impact in the creator economy with exciting brands and content.
- Qualifications: Experience in marketing, project management, and a passion for gaming.
The predicted salary is between 56250 - 68750 £ per year.
Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch. The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want — programs that harness popular culture and community behaviours with compelling content and tech.
Reporting to the Head of EU5, BPS, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the London office. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors across EU5 markets. You're a strategic problem solver who thrives in fast-paced environments, knows how to bring ideas to life across digital platforms, and can leverage data and operational insights to drive smarter decision-making and scalable growth.
Key job responsibilities:
- Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.
- Build relationships with stakeholders across Twitch Partnerships, Amazon Ads Sales (LCS), Creative Strategy, Production, and external brand partners to drive alignment and unlock growth opportunities.
- Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
- Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.
- Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
- Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
- Identifies opportunities for efficiency, managing risk, and mitigation planning.
- Monitor project profitability, resource allocation, financial reporting, and billing.
- Contribute to business reviews (WBR, MBR, QBR) by translating project-level data into actionable insights for senior leadership.
Basic Qualifications:
- Experience communicating results to senior leadership.
- Experience in marketing or marketing research.
- Experience presenting metrics and progress to goal to senior leadership.
- Experience in creative project management or production management, delivering work for external clients.
Preferred Qualifications:
- Broad knowledge of the Twitch community, gaming, and/or live streaming culture.
- Experience in video production and/or live events.
- A genuine passion for producing innovative branded content.
- Knowledge of the Twitch platform and Twitch advertising experience.
Senior Program Activation Manager, Twitch Brand Partnership Studio(BPS)(Advertising) employer: Amazon
Amazon is an exceptional employer, offering a dynamic internship experience in the vibrant region of Yorkshire and the Humber. With a strong focus on employee growth, interns benefit from hands-on project delivery, collaboration with industry experts, and a clear pathway to graduate opportunities, all within a supportive work culture that values innovation and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Program Activation Manager, Twitch Brand Partnership Studio(BPS)(Advertising)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amazon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amazon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amazon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amazon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Program Activation Manager, Twitch Brand Partnership Studio(BPS)(Advertising)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amazon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amazon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amazon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amazon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amazon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amazon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
