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- Tasks: Lead marketing campaigns to boost content downloads and customer engagement on Fire devices.
- Company: Join Amazon, a global leader in e-commerce and technology, known for innovation and customer focus.
- Benefits: Enjoy a dynamic work environment in London with opportunities for growth and collaboration.
- Why this job: Be part of a fast-paced team driving entertainment content on popular devices, making a real impact.
- Qualifications: Experience in marketing, data analysis, and campaign execution; degree in Marketing or Business preferred.
- Other info: This is a 6-month fixed-term contract with potential for future opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview Content, Apps and Partner Engagement team is looking for an experienced Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets. The team is responsible for growing selection, deepening customer engagement, and monetising 3rd party apps and video content on Fire devices. We work with top video and entertainment partners with direct-to-consumer streaming propositions to delight Amazon customers with a wide selection of TV shows, movies, music and more. This is a unique opportunity to play a key role in establishing a rapidly growing category of content on Amazon\’s best-selling devices.As a Marketing Manager, you will build and execute marketing plans to drive content downloads on Fire devices, customer engagement, and monetisation via purchases of entertainment content and subscriptions. You will evaluate growth opportunities based on industry trends and internal data, being responsible for the fastest growing Digital Apps & Games content category by revenue. You will build integrated marketing strategies to drive growth of top entertainment content, working with internal and external partners to bring these campaigns to life. You will also work in collaboration with the devices marketing team on approaches to market Fire devices to new audience segments.This is a 6 month FTC based out of our London office.Responsibilities Conceptualize, build, and execute multi-channel marketing campaigns, including creative development, targeting segmentation, and campaign performance analysis.Leverage a mix of marketing channels such as owned media (on-device merchandising, retail web placements, email, and social), paid media, community events, PR, customer offers, influencers, and affiliate marketing.Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases.Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage campaign execution, creating and optimising campaigns, analysing traffic data and solving problems.Build customer segmentation and leverage audience insights in campaign planning.Draft and localise marketing collateral and advertising creative for various digital channels.Identify and evaluate partnership opportunities, including co-marketing opportunities with entertainment partners.Qualifications Basic Qualifications Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Experience using Microsoft Excel to manipulate and analyze data.Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.Experience using data and metrics to measure impact and determine improvements.Experience in marketing or marketing research.Bachelors Degree in Marketing or Business (or related field).Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.About the team The position will be based in Amazon\’s UK office in central London.BASIC QUALIFICATIONSText above is included in the Basic Qualifications section as bullet points; please refer to the list below:Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience using Microsoft Excel to manipulate and analyze dataExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience using data and metrics to measure impact and determine improvementsExperience in marketing or marketing researchBachelors Degree in Marketing or Business (or related field)PREFERRED QUALIFICATIONSExperience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/content/en/how-we-hire/accommodations.
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Marketing Manager FTC 6 months, Content, Apps and Partner Engagement employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager FTC 6 months, Content, Apps and Partner Engagement
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the entertainment sector. Understanding how to leverage multi-channel campaigns effectively will give you an edge when discussing your strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing and entertainment industries. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Brush up on your data analysis skills, particularly with tools like Excel and Tableau. Being able to demonstrate your ability to analyse campaign performance and make data-driven decisions will be crucial for this position.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss how you conceptualised, executed, and measured their success, as this will showcase your hands-on experience and strategic thinking.
We think you need these skills to ace Marketing Manager FTC 6 months, Content, Apps and Partner Engagement
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in customer acquisition and engagement. Use specific examples of campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the job responsibilities, especially your experience with multi-channel marketing campaigns and data analysis.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive marketing decisions. Mention any tools you’ve used, like Excel or Tableau, to manipulate and analyse data effectively.
Highlight Team Collaboration: Emphasise your experience working in cross-functional teams. Provide examples of how you've collaborated with different departments or partners to execute successful marketing strategies, as this is crucial for the role.
How to prepare for a job interview at Amazon
✨Know Your Metrics
As a Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss how you've used data and metrics in past campaigns to measure success and drive improvements. Familiarise yourself with tools like Excel or Tableau, as these will likely come up in conversation.
✨Showcase Your Campaign Experience
Highlight specific marketing campaigns you've executed from start to finish. Discuss the strategies you employed, the challenges you faced, and the results achieved. This will show your potential employer that you have hands-on experience and can deliver results.
✨Understand the Audience
Customer segmentation is key in this role. Be ready to explain how you've identified and leveraged audience insights in your previous work. Discuss any methods you've used to tailor marketing messages to different customer segments.
✨Be Creative and Bold
The job requires innovative thinking for growth. Prepare to share bold ideas you've had in the past and how they were implemented. Show that you're not afraid to think outside the box and can contribute fresh ideas to the team.
