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- Tasks: Lead innovative display and video ad programs for major brands using Amazon's DSP.
- Company: Join Amazon Digital Advertising, a leader in driving measurable outcomes for diverse advertisers.
- Benefits: Enjoy flexible work options, competitive pay, and a culture that values diversity and innovation.
- Why this job: Be part of a dynamic team pushing digital advertising boundaries while making a real impact.
- Qualifications: Experience with data-driven marketing, campaign management, and cross-functional teamwork is essential.
- Other info: Amazon values diversity and offers equal opportunities for all applicants.
The predicted salary is between 21600 - 36000 £ per year.
The Amazon Digital Advertising team is seeking an experienced, innovative, and results-oriented marketer to drive the growth of our ad programs on behalf of internal advertisers. Our team is expanding new programs and increasing investment in digital advertising to foster growth. We aim to push the boundaries in digital formats by developing and leveraging proprietary in-house technology.
Amazon Digital Advertising is dedicated to delivering measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio includes sponsored, display, video, and custom ads, along with insights and reporting. We offer tailored solutions for all businesses with flexible pricing and buying models, including self-service, managed service, and programmatic options to optimize strategies. The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support Amazon’s strategic business marketing initiatives. Our stakeholders are internal marketing teams across Amazon, and our mission is to develop superior digital advertising programs for these teams. Our operations span marketing, program management, and new product development. This role will manage display and video ad programs for large 1P advertisers with marketing objectives from brand perception to purchases.
The complexity and scale of our activities grow as we deploy new media buying and measurement strategies. Our goal is to build a team of passionate experts who are committed to innovation on behalf of internal partners.
The Marketing Manager is an Amazon Advertising expert responsible for designing, managing, and scaling effective display programs via the Amazon DSP.
Key responsibilities:
- Collaborate with internal teams to understand marketing goals and identify DSP solutions that support these objectives.
- Identify relevant performance metrics and manage ad programs towards these benchmarks.
- Regularly audit operational processes to identify cost-saving opportunities.
- Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and business cases to Ad Tech teams.
- Develop and promote new program initiatives utilizing evolving technical capabilities.
- Partner with technology teams to create and execute on aggressive roadmaps.
- Define success criteria, design tests, and analyze data to uncover opportunities.
- Develop and manage campaigns across diverse audiences, inventory sources, and ad formats.
About the team:
Our team is committed to delivering measurable outcomes for various stakeholders through a broad portfolio of ad formats and solutions, including flexible pricing and buying models.
Minimum qualifications:
- Experience using data and metrics to improve campaign performance.
- Proficiency with Excel or Tableau for data manipulation and analysis.
- Experience managing multiple marketing campaigns simultaneously.
- Experience working within cross-functional marketing and creative teams.
- Experience managing campaigns across multiple territories.
- Knowledge of digital marketing processes and content production timelines.
Amazon is an equal opportunities employer that values diversity and is committed to an inclusive culture. We prioritize privacy and data security, as detailed in our Privacy Notice. For workplace accommodations during the hiring process, visit this link.
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Marketing Manager, Display Advertising employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Display Advertising
✨Tip Number 1
Familiarise yourself with Amazon's Advertising DSP and its features. Understanding how to leverage this platform will not only help you in interviews but also demonstrate your proactive approach to mastering the tools you'll be using.
✨Tip Number 2
Network with current or former employees of Amazon Digital Advertising. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the interview process.
✨Tip Number 3
Stay updated on the latest trends in digital advertising and display marketing. Being knowledgeable about current industry developments will allow you to engage in meaningful discussions during interviews and showcase your passion for the field.
✨Tip Number 4
Prepare to discuss specific metrics and data analysis techniques you've used in past roles. Since the role requires a strong focus on performance metrics, being able to articulate your experience with data-driven decision-making will set you apart from other candidates.
We think you need these skills to ace Marketing Manager, Display Advertising
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with data-driven marketing, campaign management, and cross-functional teamwork. Use specific examples to demonstrate how you've successfully managed similar projects in the past.
Showcase Technical Skills: Since the role requires proficiency in tools like Excel or Tableau, mention any relevant skills or certifications you have. Provide examples of how you've used these tools to drive improvements in previous roles.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also explain how your background makes you a perfect fit. Discuss your understanding of digital advertising and how you can contribute to Amazon's goals.
How to prepare for a job interview at Amazon
✨Know Your Metrics
Familiarise yourself with key performance metrics relevant to digital advertising. Be prepared to discuss how you've used data and metrics in past roles to drive improvements and achieve marketing goals.
✨Showcase Your Campaign Experience
Highlight your experience in managing multiple marketing campaigns simultaneously. Be ready to provide examples of successful campaigns you've led, focusing on the strategies you employed and the outcomes achieved.
✨Understand the Technology
Demonstrate your knowledge of Amazon's Advertising DSP and how it can be leveraged for display and video ad programs. Research recent developments in digital advertising technology to show your enthusiasm for innovation.
✨Cross-Functional Collaboration
Discuss your experience working within cross-functional teams. Emphasise your ability to collaborate with various stakeholders, including marketing and creative teams, to develop effective advertising solutions.
