Overview
In this role you will be the subject-matter expert on Twitch audience insights and measurement within the Twitch Go-to-Market team. You will build a scalable Twitch insights playbook, translate data into compelling narratives for advertisers, and partner with GTM, sales, product, and A&I teams to drive revenue. You will influence strategy and champion data-driven decision-making through Twitch-native signals and Amazon data. This position blends rigorous analytics with a customer-facing, revenue-focused remit in a fast-growing ad ecosystem.
Responsibilities
- Build the Twitch insights playbook from scratch with scalable audience insights and measurement case studies
- Translate complex Twitch data into clear narratives that demonstrate incremental ad value
- Develop senior-level relationships with marketing decision-makers as the Twitch audience intelligence expert
- Generate actionable insights using Amazon data, Twitch signals, third-party research, and measurement tools
- Develop expertise in Twitch metrics and Amazon measurement tools and evolve how we communicate Twitch value
- Support revenue growth by identifying high-impact insight gaps and aligning roadmaps with pipeline outcomes
- Advocate for data-driven decisions and guide advertisers on full-funnel, cross-platform strategies
- Influence product and GTM strategy with strategic internal documents
- Scale analyses to other categories/locales using AI-native solutions
- Collaborate with A&I and product/engineering to pilot new measurement solutions for live streaming
Key requirements
- Experience influencing leadership decisions at the organizational level
- Experience managing cross-functional programs and coordinating release schedules
- Experience with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking)
- Experience in Go-To-Market, Business Development, Sales, or Consulting
- Experience with Data & AI technologies (AI/ML, GenAI, Analytics, Database, Storage)
- Preferred: experience interpreting data and making business recommendations
- Preferred: experience negotiating and executing complex legal agreements
- Storytelling and narrative development for executive audiences
- Strong relationship-building with senior stakeholders
- Collaborative, cross-functional communication
- AI/ML
- GenAI
- Analytics
Sr. GTM Lead, MeasurTwitch , Twitch Ads in London employer: Amazon
Amazon is an exceptional employer, offering a dynamic internship experience in the vibrant region of Yorkshire and the Humber. With a strong focus on employee growth, interns benefit from hands-on project delivery, collaboration with industry experts, and a clear pathway to graduate opportunities, all within a supportive work culture that values innovation and data-driven decision-making.
