At a Glance
- Tasks: Develop and execute content strategies that engage customers throughout their AWS journey.
- Company: Join a leading tech giant focused on innovative customer experiences.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving impactful content across various platforms.
- Why this job: Shape the narrative of a global brand and influence customer engagement.
- Qualifications: 6+ years in marketing, data-driven mindset, and strong collaboration skills.
The predicted salary is between 40500 - 49500 £ per year.
The Content Strategist is responsible for developing and executing comprehensive content strategies that guide customers through a cohesive AWS narrative across every touchpoint of their journey. This role will use our standardized messaging hierarchy to ensure strategic alignment between messaging, audience needs, and business objectives while maintaining consistency in brand voice and customer experience.
While the Content Strategist does not own creation of the messaging within the content, they do drive the strategic vision that informs content creators on how best to deliver consistent, personalized content experiences that educate, engage, and empower customers to make informed decisions. With a focus on audience engagement and driving consistent storytelling and messaging, the Content Strategist's key responsibilities include:
- Conducting audience and content audits
- Creating content strategies and lifecycle calendars
- Overseeing content creation (though not necessarily producing it)
- Analyzing content performance metrics to inform continuous improvement
The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to deliver compelling, high-quality content across various platforms and formats while ensuring strategic direction and messaging is consistently executed with each content piece—whether blogs, infographics, or videos—to strengthen brand voice and tell a cohesive narrative to all decision makers and influencers in the buying process.
Additionally, the Content Strategist partners with the Channels team, Digital Strategists, and Content Studio to determine optimal content formats that maximize customer engagement based on persona, customer journey stage, and content placement.
Key job responsibilities:
- Develop and execute overarching content strategies aligned with AWS goals and target audiences
- Conduct thorough audience and content audits to inform strategy
- Create and manage content calendars and information architecture
- Oversee content creation across various formats (blogs, infographics, videos, etc.)
- Optimize content for SEO and multi-platform distribution
- Analyze performance metrics and recommend improvements
- Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to drive alignment across execution touchpoints
- Ensure brand and messaging consistency across all content
- Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
Objectives:
- Elevate AWS's content strategy to strengthen brand voice and a consistent narrative across the customer journey to improve audience engagement
- Ensure seamless execution of strategic direction across all content pieces
- Contribute to measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
- Establish AWS as a thought leader through compelling, high-quality content
A day in the life:
- Own the end-to-end content calendar from ideation to publication
- Guide content creators and designers in producing various content formats
- Identify trends, content gaps, and audience preferences
- Collaborate with data and analytics teams to develop and study KPIs
- Work with peer teams to ensure SEO optimization and user-friendly formats
- Stay updated on industry trends and algorithm changes affecting content marketing
- Manage relationships with internal and external subject matter experts and influencers
About the team:
The Content Strategy team is part of the Customer Experience organization within the Integrated Demand Center. We partner closely with the Digital Strategy team to design and deliver engaging customer experiences throughout the buyer's journey as customers explore AWS solutions to address their business challenges—from AI and data analytics to migration and beyond.
Our team embeds Content Strategists across all Integrated Demand Programs (IDPs) and event workstreams to ensure the right content reaches the right audience at the optimal stage of their journey, creating meaningful touchpoints that guide customers toward solutions that meet their needs.
BASIC QUALIFICATIONS:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS:
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing in London employer: Amazon
Amazon is an exceptional employer, offering a dynamic internship experience in the vibrant region of Yorkshire and the Humber. With a strong focus on employee growth, interns benefit from hands-on project delivery, collaboration with industry experts, and a clear pathway to graduate opportunities, all within a supportive work culture that values innovation and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amazon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amazon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amazon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amazon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amazon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amazon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amazon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amazon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amazon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amazon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
