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- Tasks: Lead marketing strategies for Amazon Consumables and drive customer engagement.
- Company: Join Amazon, the world's most customer-centric company.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing initiatives.
- Qualifications: 5+ years in marketing and strong analytical skills required.
- Other info: Collaborate with diverse teams and enjoy a dynamic work culture.
The predicted salary is between 36000 - 60000 £ per year.
Amazon strives to be Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. He/ she should have high bias for action, ownership and excellent deep dive skills (all of this is non-negotiable). Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.
A day in the life:
- Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
- Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO, homepage etc.) and actively engage in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth on key cohorts.
- Collaborate with internal teams and brands to drive experiments on brand funded campaigns, gamification and influencer marketing.
- Conduct in-depth analyses on site initiatives.
- Develop the category’s style guidelines, merchandising calendar, promotions.
- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
- Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution.
- Measure impact of marketing initiatives and continuously improve and optimize performance.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.
Basic Qualifications:
- 5+ years of professional non-internship marketing experience.
- 7+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience communicating results to stakeholders.
- Experience developing and executing campaigns across a multitude of timezones and languages.
Preferred Qualifications:
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
Sr Category Marketing Manager , Amazon Consumables in London employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Category Marketing Manager , Amazon Consumables in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer obsession and data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sr Category Marketing Manager , Amazon Consumables in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and customer experience shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the table.
Be Data-Driven: Since this role involves a lot of analysis, make sure to highlight your experience with data and metrics. Use specific examples to show how you've used data to drive improvements in past roles. We love numbers, so don’t shy away from them!
Tailor Your Application: Take the time to customise your application for this specific role. Mention relevant experiences that align with the responsibilities listed in the job description. We appreciate when candidates take the effort to connect their skills with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Amazon
✨Know Your Numbers
As a Senior Category Marketing Manager, you'll need to demonstrate your ability to use data effectively. Brush up on your Excel and Tableau skills, and be ready to discuss specific metrics you've improved in past roles. Bring examples of how you've used data to drive marketing decisions.
✨Understand the Customer Journey
Amazon is all about the customer experience, so make sure you can articulate how you've enhanced customer engagement and retention in previous positions. Prepare to discuss specific strategies you've implemented to improve the shopping experience and how they impacted the bottom line.
✨Showcase Your Creativity
This role requires a creative mindset, especially when it comes to marketing campaigns. Think of innovative ideas you've executed in the past, particularly around gamification or influencer marketing. Be ready to share how these initiatives drove traffic and engagement.
✨Collaborate Like a Pro
You'll be working with various teams, so highlight your experience in cross-functional collaboration. Prepare examples of how you've successfully aligned different stakeholders towards a common goal, especially in a fast-paced environment like Amazon's.
