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- Tasks: Lead and innovate the Homepage channel to enhance customer engagement and experience.
- Company: Join Amazon, a global leader in e-commerce and customer-centric innovation.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences while working with cutting-edge marketing strategies.
- Qualifications: 4+ years in marketing, strong data analysis skills, and experience in campaign execution.
- Other info: Collaborative environment with a focus on inclusivity and respect for all.
The predicted salary is between 36000 - 60000 £ per year.
As part of the Marketing & Prime team in AU/SG, we are seeking an experienced marketing professional to lead and own our Homepage channel, which are key messaging and merchandising avenues for customers to find and enjoy our products and services. The Homepage Marketing Manager will ensure the off and on-site experience delivers the best customer outcomes while also maximizing engagement with our products, across all devices.
Strong candidates must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others. They must be able to think and act strategically, and to flawlessly execute a comprehensive marketing plan that builds awareness and drives site traffic and engagement. They should be innovative, customer obsessed, possess strong skills in deep diving data, and have the ability to earn the trust of stakeholders. Strong backbone is also essential to ensure we maintain a high-quality bar with the customer at the center of everything we do.
The Homepage Marketing Manager will be responsible for deep diving into and driving customer engagement metrics including first purchase, repeat purchase, cross-category purchase, retention and reactivation by owning the homepage and cross-site navigation elements for AU/SG. This manager will define and exceed goals to optimize the experience and extract measurable customer benefit and promotional opportunities through cross-site ideation, experimentation, new feature design, and iterative improvements to existing products.
As a key guardian of the Amazon brand, this marketing leader will work with a wide variety of stakeholders across the business to continually monitor and optimize the performance of our Homepage channel, ensuring that it reflects and meets the changing needs of our customers and business priorities, working closely with international colleagues to support major launches and features, and regularly dive deep into data to drive customer centric and business savvy decision making.
Key responsibilities:- Ensure the Homepage is being presented to the highest standards, with the priorities of the customer front-of-mind.
- Manage, improve and innovate personalized marketing programs.
- Provide support for major events, ensuring the homepage and cross-site navigation experience is optimized to delight our customers.
- Work with global teams to adapt, localize and implement new features.
- Work with cross functional teams, developing and implementing cross site initiatives to drive deep customer engagement.
- Identify new and existing customer cohorts and implement content and messaging solutions for each one.
- Deep Dive into engagement and retention performance to identify patterns and trends; articulate plans, experimentation roadmaps and results to leadership.
- Manage the creative content creation process, insisting on the highest standards.
- Develop and execute testing plans to measure effectiveness of different messaging and campaign types across multiple dimensions.
- Develop, implement and train stakeholders on guidelines and principles of the homepage and outbound, and audit use of the features.
- Drive adherence to guidelines, ensuring campaigns are optimised for accessibility and usability.
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy. By giving customers more of what they want - low prices, vast selection and convenience – Amazon continues to grow and evolve as a world-class e-commerce company. One of the key components of Amazon’s strategy is bringing new customers to Amazon, helping existing customers to discover new products or programs (e.g. Prime) and increasing customer loyalty. In order to do so, Amazon operates across a wide portfolio of marketing channels, including but not limited to offline mass advertising, SEM and SEO, affiliation, email marketing, display and social media.
Basic Qualifications:- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience with A/B testing, especially around audience segmentation and targeting.
- Experience in brand identity and voice development.
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.
Homepage Marketing Manager, AU/SG Marketing & Prime in London employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homepage Marketing Manager, AU/SG Marketing & Prime in London
✨Tip Number 1
Get to know the company inside out! Research Amazon's marketing strategies, especially in AU/SG. This will help you tailor your approach and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Homepage Marketing Manager role.
✨Tip Number 3
Prepare for the interview by practising common marketing scenarios. Think about how you'd handle customer engagement metrics or A/B testing. We want you to shine when it comes to showcasing your skills!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Amazon.
We think you need these skills to ace Homepage Marketing Manager, AU/SG Marketing & Prime in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Homepage Marketing Manager role. Highlight your relevant experience in marketing, especially any work with homepage channels or customer engagement metrics. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role involves deep diving into data, don’t forget to mention your experience with tools like Excel or Tableau. Share specific examples of how you've used data to drive marketing improvements. We love candidates who can back up their claims with solid metrics!
Be Creative and Innovative: We’re looking for someone who can think outside the box! In your application, share any innovative marketing strategies or campaigns you've executed. Show us how you can bring fresh ideas to the table and enhance our homepage experience for customers.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team at Amazon!
How to prepare for a job interview at Amazon
✨Know Your Metrics
As a Homepage Marketing Manager, you'll need to dive deep into customer engagement metrics. Brush up on your data analysis skills and be ready to discuss how you've used data to drive marketing improvements in the past. Familiarity with tools like Excel or Tableau will definitely give you an edge.
✨Showcase Your Creativity
This role requires innovation and creativity in marketing strategies. Prepare examples of successful campaigns you've led, especially those that involved A/B testing or audience segmentation. Highlight how your creative ideas have positively impacted customer engagement.
✨Understand the Customer Journey
Being customer-obsessed is key for this position. Research Amazon's customer journey and think about how you can enhance it through homepage optimisation. Be ready to share your thoughts on what makes a great customer experience and how you would implement that in your role.
✨Communicate Effectively
Excellent written and verbal communication skills are a must. Practice articulating your ideas clearly and confidently. You might be asked to present a marketing plan or strategy during the interview, so prepare a concise pitch that showcases your vision for the homepage channel.
