At a Glance
- Tasks: Lead EU Paid Search strategy and drive innovative marketing experiments.
- Company: Join a leading tech company with a focus on customer acquisition.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and build a high-performing team.
- Why this job: Shape the future of digital marketing and influence major business outcomes.
- Qualifications: Experience in team management and data-driven marketing strategies.
The predicted salary is between 72000 - 88000 £ per year.
The EU Head of Search owns product strategy and business outcomes for EU Paid Search, a program that invests billions annually across off-Amazon surfaces to drive customer acquisition and settlement. The role sits at the intersection of science, business strategy, and partner management, with direct influence over the AME and WIMSI tech roadmaps (without direct reporting lines). This includes owning channel strategy across bidding, valuation, and investment allocation; driving the experimentation roadmap (elasticity, incrementality, audience sharing); managing the Google relationship at a strategic level; and leading cross-functional alignment across science, engineering, analytics, legal, and privacy to bring new capabilities to production.
Key job responsibilities:
- Own EU Paid Search strategy and P&L outcomes. Define and execute the channel strategy across bidding, valuation, and investment allocation to maximize net LTFCF across EU5 and Emerging Marketplaces.
- Drive the experimentation and measurement roadmap. Design and execute elasticity tests (e2b2), incrementality measurement (RCTs), and new capability experiments (audience sharing, cohort-specialized bidding, signal accuracy improvements) to inform investment decisions.
- Influence the AME and WIMSI tech roadmaps. Shape the technical direction for attribution, bidding optimization, and signal infrastructure without direct reporting lines. Translate business priorities into science and engineering requirements.
- Manage the Google partnership. Own the strategic relationship with Google at a senior level: negotiate capabilities, shape how we share signals, and influence their platform roadmap to serve our objectives.
- Lead cross-functional alignment. Align science, engineering, analytics, finance, legal, and privacy teams to bring new capabilities from concept to production. Operate as the connective tissue across functions that don't naturally coordinate.
- Set investment strategy by customer cohort. Translate lifecycle priorities (NTA acquisition, settlement acceleration, lapse prevention) into differentiated channel-level investment decisions, ensuring spend reflects the true incremental value of each cohort.
- Build and develop the team. Lead a team of PMTs, scientists, BIEs, and SDEs. Own hiring, talent development, and org design to build a high-performing, analytically rigorous team.
BASIC QUALIFICATIONS:
- Experience managing teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS:
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
EU Head of Paid Search in London employer: Amazon
Amazon is an exceptional employer, offering a dynamic internship experience in the vibrant region of Yorkshire and the Humber. With a strong focus on employee growth, interns benefit from hands-on project delivery, collaboration with industry experts, and a clear pathway to graduate opportunities, all within a supportive work culture that values innovation and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land EU Head of Paid Search in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amazon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amazon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amazon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amazon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EU Head of Paid Search in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amazon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amazon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amazon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amazon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amazon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amazon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
