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- Tasks: Lead innovative campaigns for global brands from concept to launch with a creative team.
- Company: Join Amazon's award-winning Brand Innovation Lab, known for bespoke advertising experiences.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and the chance to work on diverse projects.
- Why this job: Be at the forefront of creativity, shaping impactful campaigns that resonate with customers worldwide.
- Qualifications: Experience in creative strategy, a degree, and familiarity with design tools like InDesign and Photoshop.
- Other info: Amazon values diversity and offers equal opportunities for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Description
As a Creative Director in the Brand Innovation Lab team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You\’ll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You\’ll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.In this role, you will craft high-level creative ideas that solve business needs for brands. You will investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, recommend campaign frameworks that balance advertiser goals with customers’ expectations. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive operational and creative excellence. And you will mentor creatives and foster the team culture of collaboration and inspiration.
Description
As a Creative Director in the Brand Innovation Lab team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You\’ll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You\’ll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.In this role, you will craft high-level creative ideas that solve business needs for brands. You will investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, recommend campaign frameworks that balance advertiser goals with customers’ expectations. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive operational and creative excellence. And you will mentor creatives and foster the team culture of collaboration and inspiration.
Key job responsibilities
- Independently direct campaigns and collaborate with internal teams, clients, and external agency partners- Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process- Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives- Deliver high-quality copy for campaigns across different Amazon touch-points- Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more- Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign- Work with strategists to define the creative strategy for multiple advertisers- Synthesize strategic research and/or data to develop campaign ideas- Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally- Make creative trade-off decisions between teams, clients, and end-customer needs- Measure and evaluate current processes within the department and improve them through documentation- Mentor and inspire other creatives
About The Team
Brand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers\’ goals.
Basic Qualifications
- Experience driving compelling creative strategy and execution at an agency or in-house creative team
- Bachelor\’s degree
Preferred Qualifications
- Experience as a Creative Director (with an art director background) at either agency or advertiser
- Knowledge of InDesign, Photoshop, Figma, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executionsExperience leading creative development of innovative creative from concept to deliveryExperience managing creative (internal team of art directors, designers, copywriters, external agencies and freelancers)Experience presenting creative concepts effectively to senior executivesExperience managing multiple projects and meeting tight deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company – Amazon Online UK Limited
Job ID: A3011346
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Art/Creative and Design
-
Industries
Software Development
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Creative Director, Brand Innovation Lab employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director, Brand Innovation Lab
✨Tip Number 1
Familiarise yourself with Amazon's suite of tools and services, especially those mentioned in the job description like Alexa, Twitch, and Prime Video. Understanding how these platforms work will help you craft innovative campaign ideas that align with their capabilities.
✨Tip Number 2
Network with professionals in the advertising and creative industries, particularly those who have experience working with Amazon Ads. Engaging with them can provide valuable insights into the company culture and expectations for the Creative Director role.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional teams and managing complex projects. Highlight specific examples where you've successfully collaborated with various stakeholders to deliver high-quality creative solutions.
✨Tip Number 4
Stay updated on current trends in digital marketing and advertising, especially those relevant to Amazon's ecosystem. Being knowledgeable about industry trends will allow you to propose fresh, innovative ideas during interviews.
We think you need these skills to ace Creative Director, Brand Innovation Lab
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Creative Director position. Tailor your application to highlight how your experience aligns with leading campaigns and collaborating with diverse teams.
Showcase Your Creativity: As a Creative Director, creativity is key. Use your application to showcase your creative thinking. Include examples of past campaigns you've directed, focusing on innovative ideas and successful outcomes. This will demonstrate your ability to push the creative envelope.
Highlight Relevant Experience: Make sure to emphasise your experience in managing creative teams and projects. Detail your background in working with art directors, copywriters, and designers, as well as your familiarity with tools like InDesign and Photoshop. This will show that you have the necessary skills for the role.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also convey your passion for the role and the company. Discuss how your vision aligns with the Brand Innovation Lab's goals and how you can contribute to creating customer-focused solutions across Amazon's platforms.
How to prepare for a job interview at Amazon
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work. Focus on campaigns that demonstrate your ability to lead creative projects and collaborate with diverse teams, as this role requires a strong understanding of various creative disciplines.
✨Understand Amazon's Ecosystem
Familiarise yourself with Amazon's suite of tools and services, such as Alexa, Twitch, and Prime Video. Be prepared to discuss how you can leverage these platforms to create innovative campaigns that meet both advertiser goals and customer expectations.
✨Prepare for Data-Driven Discussions
Since the role involves investigating data to generate insights, brush up on your analytical skills. Be ready to discuss how you've used data in past projects to inform creative strategies and drive successful outcomes.
✨Demonstrate Leadership and Mentorship Skills
As a Creative Director, you'll be expected to mentor and inspire your team. Share examples of how you've successfully led creative teams in the past, highlighting your approach to fostering collaboration and nurturing talent.
