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For Companies At a Glance
- Tasks: Lead impactful marketing campaigns and collaborate with teams to drive brand awareness.
- Company: Join Audible, a global leader in audio storytelling, inspiring millions with immersive experiences.
- Benefits: Enjoy a creative culture, diverse team, and opportunities for growth in a fast-paced environment.
- Why this job: Be part of a mission-driven company that values creativity and community impact.
- Qualifications: Experience in brand marketing, fluent in Japanese and English, with a passion for storytelling.
- Other info: Work with high-profile talent and contribute to large-scale campaigns.
The predicted salary is between 43200 - 72000 £ per year.
Associate Director, Brand & Content Marketing
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Based in Tokyo, Audible is seeking an Associate Director, Brand and Content Marketing, who will drive the development and delivery of impactful marketing and communication campaigns for Audible spanning advertising, communications, brand and talent collaborations to deliver business objectives.
ABOUT YOU
You think strategically, act tactically and have incredibly high attention to detail. You are recognized as an expert in communicating externally with customers to drive awareness, consideration, reaction and response, and internally with senior management and stakeholders to bring people with you and drive forward ideas. You are a self-motivated, energetic and inquisitive individual with a passion for storytelling. You aren’t afraid to get your hands dirty and enjoy working in a fast-paced environment, driving multiple campaigns at once with an emphasis on collective and collaborative teamwork.
As an Associate Director, Brand Manager, you will:
- Support the Brand and Content Marketing Lead to develop and implement mass marketing initiatives from media through to creative, across offline and online channels to build awareness and drive relevancy of Audible amongst prospective customers.
- Project manage campaigns and events with impeccable organizational skills. Collaborate with the internal teams to manage projects to implement campaigns, events and promotions. Address issues and update written weekly status and conference reports following meetings to ensure everyone is on the same page. Effectively facilitate communication with internal teams/external partner agencies (media, event, creative).
- Champion the Audible brand by reviewing Audible marketing and communications assets, ensuring assets are in line with Audible’s tone of voice; In collaboration with a creative specialist, effectively communicate between internal and external teams from project inception to completion to ensure seamless creative outcome.
- Support to promote a constant stream of content for release in Japan across different services. Maximize talent promotion through creation of promotional assets with a goal to grow awareness and engagement via paid media.
- Support audience, service and content-related research. Brand-track, UX/CX research; Understand the brand, category, audience and competitors.
- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers’ daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Minimum Requirements:
– Experience in brand marketing or similar field
– Fluent Japanese and business level English
– Direct experience working on global consumer brands, alongside brand consultancies, creative agencies and production firms (experience agencies, audio branding, etc.)
– Direct experience of delivering large-scale campaigns
– Direct experience in community and social-first thinking campaigns
– Experience presenting to and motivating action by senior leaders
Preferred Qualifications:
– Excellent communicator and compelling storyteller
– Proven ability to manage and lead teams toward common goals
– Highly collaborative and a great listener with the ability to work across geographies with peers and executive teams in matrixed environments to drive action and results
– Ability to operate at both a strategic and executional level; ideate and directly execute
– Positive outlook & curious with a desire to learn and grow and team player
– Brings a strong passion for Audible’s brand and products as a leader in the audio spoken word landscape
– Direct experience working with high profile celebrity talent
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Associate Director, Brand & Content Marketing employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Brand & Content Marketing
✨Tip Number 1
Familiarize yourself with Audible's brand voice and storytelling approach. Understanding how they communicate will help you align your ideas and strategies with their vision during discussions.
✨Tip Number 2
Network with professionals in the audio storytelling and marketing industry. Attend relevant events or webinars to connect with people who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of large-scale campaigns you've managed. Highlight your experience in community and social-first thinking campaigns, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your collaborative skills by sharing experiences where you successfully worked across teams and geographies. This will demonstrate your ability to thrive in a matrixed environment, which is crucial for this position.
We think you need these skills to ace Associate Director, Brand & Content Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Associate Director, Brand & Content Marketing position at Audible. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in brand marketing, campaign management, and storytelling. Use specific examples that demonstrate your ability to drive awareness and engagement, especially in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and your strategic thinking skills. Mention your experience with global consumer brands and how you can contribute to Audible's mission of transforming lives through audio storytelling.
Showcase Your Communication Skills: In your application, emphasize your communication abilities, both in Japanese and English. Provide examples of how you've effectively collaborated with teams and presented ideas to senior leaders, as this is crucial for the role.
How to prepare for a job interview at Amazon
✨Showcase Your Storytelling Skills
As an Associate Director in Brand & Content Marketing, storytelling is key. Prepare to share examples of how you've effectively communicated brand messages and engaged audiences through compelling narratives.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing marketing strategies. Highlight specific campaigns you've managed, focusing on how you aligned them with business objectives and drove measurable results.
✨Highlight Collaboration Experience
This role emphasizes teamwork across various departments. Share instances where you've successfully collaborated with creative teams, agencies, or stakeholders to achieve common goals, showcasing your ability to facilitate communication.
✨Prepare for Questions on Campaign Management
Expect questions about your project management skills. Be prepared to discuss how you organize and prioritize multiple campaigns, manage timelines, and ensure all team members are aligned throughout the process.
