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- Tasks: Lead a dynamic marketing team to drive engagement for Amazon Appstore.
- Company: Join Amazon, a global leader in tech and innovation.
- Benefits: Enjoy a diverse workplace with opportunities for growth and development.
- Why this job: Shape marketing strategies and collaborate across teams in a fast-paced environment.
- Qualifications: Experience in team management and data-driven marketing is essential.
- Other info: Amazon values diversity and offers equal opportunities for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
DESCRIPTION
We are looking for an experienced Marketing & Sales leader who wants to build and run a world-class marketing team. Our business is responsible for bringing the Content from our 3P Partners to Fire TV and Fire Tablet devices, and driving customer engagement across our business.
Our devices and services connect our customers to the videos, apps, and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content. Our business in Japan represents one of our largest international marketplaces.
As the Senior Manager, Marketing you will build and lead the strategy for Amazon Appstore across the business. Your primary goal will be to ensure that the activities of our marketing function are strategic, efficient, scalable, and customer obsessed. You will do this as a leader within this business with the responsibility of hiring and developing your team and will evaluate growth opportunities based on industry trends and internal data, being responsible for the P&L in the UK. You will also work in collaboration with business development, devices marketing, product marketing, finance, and advertising teams to develop new features and grow customer adoption and engagement.
The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role, you will be accountable for the overall performance of our Marketing function, developing business cases, evangelizing new concepts, and gaining alignment from senior leadership within Amazon and externally with our App developer partners. He or she must be comfortable in driving high-level business decisions, thriving in ambiguous situations, collaborating with others, and building things from scratch.
A successful candidate will be highly analytical, resourceful, customer-focused, team-oriented, and will have an ability to thrive in a fast-paced environment. You will have a proven track record for leading successful marketing teams and programs across multiple touchpoints.
Key job responsibilities
- Build and lead the team; define the marketing strategies that will guide your team and the rest of our business.
- Work cross-functionally with business development, marketing, finance, product, sales, insights and analysts, legal, and PR to deliver high-quality channel management and programs.
- Lead voice of the customer research programs including brand tracking, NPS & CSAT and call listening workshops to anchor teams on customer insights.
- Continually raise the bar on the development of new tests and garner learning across website, blog, email, and sales enablement channels with a customer-first focus.
- Enable partner marketing teams and product marketing to leverage channels to drive adoption for new products and services.
- Own operations and prioritization of channel resources; conduct monthly business reviews and annual resource planning.
- Ability to identify global stakeholder needs and implement prioritization.
BASIC QUALIFICATIONS
- Experience managing teams.
- Experience driving direction and alignment with cross-functional teams.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
PREFERRED QUALIFICATIONS
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social.
- Experience leading across multiple locales.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (here ) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Head of Marketing - Content, CAPE employer: Amazon UK
Contact Detail:
Amazon UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Content, CAPE
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and customer engagement. Understanding how to leverage various channels, especially in the context of app stores and mobile commerce, will set you apart as a candidate.
✨Tip Number 2
Showcase your experience in leading cross-functional teams. Highlight specific examples where you've successfully collaborated with different departments to achieve marketing goals, as this role requires strong teamwork.
✨Tip Number 3
Prepare to discuss your analytical skills. Be ready to share how you've used data to drive marketing decisions and improve performance, as being data-driven is crucial for this position.
✨Tip Number 4
Demonstrate your ability to thrive in fast-paced environments. Share experiences where you've adapted quickly to changes or challenges, as this role demands agility and resourcefulness.
We think you need these skills to ace Head of Marketing - Content, CAPE
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Marketing - Content position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Leadership Experience: Emphasize your experience in managing teams and driving alignment across cross-functional groups. Provide specific examples of how you've successfully led marketing initiatives and developed team members in previous roles.
Showcase Analytical Skills: Demonstrate your ability to use data and metrics to measure impact. Include examples of how you've utilized analytics to drive marketing strategies and improve performance in past positions.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also conveys your passion for marketing and customer engagement. Make sure to connect your experiences with the goals of the Amazon Appstore and express your enthusiasm for the role.
How to prepare for a job interview at Amazon UK
✨Showcase Your Leadership Experience
As a candidate for the Head of Marketing position, it's crucial to highlight your experience in managing teams. Be prepared to discuss specific examples of how you've built and led successful marketing teams, focusing on your leadership style and the outcomes achieved.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various departments. Share instances where you've successfully collaborated with business development, finance, or product teams. Emphasize your ability to align different stakeholders towards common goals.
✨Be Data-Driven
The job emphasizes using data and metrics to measure impact. Prepare to discuss how you've utilized analytics in past roles to drive marketing strategies and improve performance. Bring examples of metrics you've tracked and how they influenced decision-making.
✨Emphasize Customer-Centric Strategies
Since the role is customer-obsessed, be ready to talk about how you've incorporated customer insights into your marketing strategies. Discuss any research programs you've led, such as NPS or CSAT, and how these insights shaped your approach.
