At a Glance
- Tasks: Lead programmatic media campaigns to boost broadband access across EMEA.
- Company: Join Amazon Leo, a pioneering initiative for global broadband connectivity.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and efficiency.
- Why this job: Make a real impact by connecting underserved communities with fast internet.
- Qualifications: Experience in marketing, data analysis, and programmatic media buying required.
The predicted salary is between 56250 - 68750 £ per year.
Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO).
Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world.
Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
We are looking for a talented Senior Performance Marketing Manager to lead Programmatic media channels for our EMEA B2C business.
This role is responsible for developing and executing the programmatic media strategy across Demand‑Side Platforms (DSPs), managing agency partnerships, and optimizing campaign performance to maximize subscriber acquisition at efficient CPA/ROAS targets across all EMEA markets.
The ideal candidate is a data‑driven, customer‑obsessed self‑starter with deep expertise in programmatic media buying, DSP platform management (Amazon DSP, DV360), and performance optimization.
You will own the end‑to‑end programmatic channel, from strategy and planning through execution and measurement — driving website traffic, maximizing gross adds, and improving the customer experience.
You will work with agency partners and cross‑functional teams to build scalable programmatic campaigns, develop robust measurement frameworks (MMM/MTA), and champion automation and testing to continuously improve performance.
In this role, you will collaborate with a range of technical and non‑technical teams to assess media capabilities, own the experimentation strategy, and undertake detailed performance analysis.
The scope of this role focuses on delivering against key business goals (Gross Ads, CPA/ROAS efficiency), while also innovating and finding efficiencies through the development and management of a multi‑year programmatic strategy and roadmap.
- Key job responsibilities
- Lead the strategy, design, and execution of programmatic media campaigns across DSPs (Amazon DSP, DV360) for Amazon Leo’s B2C business across all EMEA markets, optimizing for Gross Ads, CPA/ROAS targets.
- Own the end‑to‑end relationships with internal ADSP teams and agencies for the programmatic channel including briefing, campaign planning, execution oversight, performance governance, and optimization.
- Develop and maintain programmatic playbooks incorporating best practices for audience targeting, bidding strategies, creative optimization, and trading techniques that can scale across markets.
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI.
Develop and maintain comprehensive reporting frameworks to track KPIs (Impressions, Click‑Rates, Conversion Rates, CPA etc.) and present actionable insights to leadership.
- Champion automation, attribution measurement (MMM/MTA), and scaled solutions by influencing prioritization in tech roadmaps and partnering with measurement and data science teams.
- Design and execute a rigorous experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources to continuously improve channel performance.
- Help drive the evolution of using Amazon Advertising Self‑Service DSP for Leo via product beta participation, ongoing client feedback loop, and close collaboration with cross‑functional Amazon teams (Product Management, Measurement, Ad Tech, and Data Science)
- Stay current with industry trends, privacy/signal loss developments, and Amazon best‑practices to define and execute an innovation roadmap that delights customers and drives efficiencies.
- Basic Qualifications
- Experience in professional non‑internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross‑functional marketing programs
- Experience with A/B Testing or Multi‑Variate Testing or both
- Experience communicating results to senior leadership
- Preferred Qualifications
- Experience with customer segmentation, profiling, and targeting
- Experience in audience segmentation and targeting
- Experience communicating and presenting to senior leadership
- Hands‑on experience with Amazon DSP and/or Google DV360, including campaign setup, audience creation, and optimization.
- Experience managing large‑scale media budgets and delivering efficiency improvements on a scale.
- Experience in technology, media, or telecommunications; satellite internet; or subscription services.
Amazon is an equal opportunities employer.
We believe passionately that employing a diverse workforce is central to our success.
We make recruiting decisions based on your experience and skills.
We value your passion to discover, invent, simplify and build.
Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Please consult our Privacy Notice ( https://www. amazon. jobs/en/privacy_page ) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon. jobs/content/en/how-we-hire/accommodations for more information.
If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Veterans, military spouses, and people with disabilities are encouraged to apply.
#J-18808-Ljbffr
Senior Performance Marketing Manager, Amazon Leo, EMEA B2C employer: Amazon Inc.
At Amazon Development Centre in Edinburgh, we are committed to fostering a collaborative and inclusive work culture that empowers our employees to innovate and excel. As an Applied Scientist in our Intelligent Talent Acquisition team, you will have the opportunity to work on cutting-edge machine learning technologies that directly impact recruitment processes, while benefiting from mentorship and professional growth opportunities. Join us to make a meaningful difference in how talent is acquired globally, all within a vibrant city known for its rich history and dynamic tech scene.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amazon Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amazon Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amazon Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amazon Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amazon Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amazon Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amazon Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amazon Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amazon Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amazon Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
