At a Glance
- Tasks: Design and execute impactful marketing campaigns for the Automotive & Manufacturing industry.
- Company: Join AWS, a leader in cloud innovation and technology.
- Benefits: Enjoy flexible work-life balance, competitive salary, and inclusive culture.
- Other info: Diverse team culture that values unique perspectives and continuous learning.
- Why this job: Shape the future of cloud computing while driving real business outcomes.
- Qualifications: Experience in marketing programs and data analysis is essential.
The predicted salary is between 54000 - 66000 £ per year.
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Automotive & Manufacturing (Auto&Mfg) Industry to design and execute high-impact ABM programs for enterprise customers in Europe and deliver the industry’s largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Sr. Account-Based Marketing Manager will own the end-to-end execution of select Auto&Mfg ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS’s industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You’ll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS’s growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
Key job responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our Auto&Mfg accounts that align with global frameworks and drive measurable business impact.
- Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs.
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
- Drive operational excellence through standardized processes, documentation, and best practices.
- Track and report on program performance, using data to optimize and scale successful approaches.
- Manage program budgets effectively, demonstrating frugality while maximizing impact.
- Collaborate with global ABM community to share learnings and adopt proven practices.
Success Measures
- Pipeline influence and revenue contribution from ABM accounts.
- Account engagement metrics and program ROI.
- Sales team satisfaction scores.
- Program execution quality and timeliness.
- Process improvement and best practice contributions.
A day in the life
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience using data and metrics to measure impact and determine improvements.
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
- Experience solving problems with technology in the Automotive & Manufacturing industries.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
Sr. Account-Based Marketing Manager, Auto & Manufacturing, Industry Marketing in London employer: Amazon Inc.
At Amazon Development Centre in Edinburgh, we are committed to fostering a collaborative and inclusive work culture that empowers our employees to innovate and excel. As an Applied Scientist in our Intelligent Talent Acquisition team, you will have the opportunity to work on cutting-edge machine learning technologies that directly impact recruitment processes, while benefiting from mentorship and professional growth opportunities. Join us to make a meaningful difference in how talent is acquired globally, all within a vibrant city known for its rich history and dynamic tech scene.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Account-Based Marketing Manager, Auto & Manufacturing, Industry Marketing in London
✨Show Your Creative Side
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We think you need these skills to ace Sr. Account-Based Marketing Manager, Auto & Manufacturing, Industry Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amazon Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amazon Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amazon Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amazon Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amazon Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Amazon Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
