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- Tasks: Lead exciting marketing campaigns for live events and sports at Amazon.
- Company: Join Amazon, a global leader in entertainment and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of shaping the future of entertainment while working with top brands.
- Qualifications: Experience in cross-functional marketing and data-driven decision making is essential.
- Other info: This role requires a passion for sports and entertainment, plus a collaborative spirit.
The predicted salary is between 36000 - 60000 £ per year.
Come build the future of entertainment across live events and sports with us. Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies, and live sports — all with the ease of finding what they love to watch in one place. We’re peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. We like to say yes to big thinking, understanding that means taking well-calculated risks and occasionally failing, but always learning. All of us are owners who are in it for the long-term, so we don’t hesitate to roll up our sleeves to get things done. We don’t believe in “That’s not my job,” and focus on doing what’s right for our customers. We like to say that it's always Day 1 — we’re constantly looking to re-invent ourselves, breaking things (and building better things) along the way.
We’re looking for an entertainment fanatic, with significant experience developing best-in-class marketing for major brands (agency or client side). This role will involve planning, producing, and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution for our EU Live Event & Sports properties, which includes the likes of the Operación Triunfo, Premier League, UEFA Champions League, Roland-Garros, Wimbledon, and NBA.
Key job responsibilities:- End-to-End campaign strategy and planning for EU Live Event & Sports properties.
- Development and delivery of marketing assets across ATL and BTL.
- Stakeholder management, including partnering with a wide range of internal teams (e.g., Operations, Insights, PR, and Legal) to identify and prioritize needs.
- Work with external agencies (including Production, Creative, and Media Partners) to build and develop impactful marketing assets for Live Event & Sports Launches.
- Point of contact for specific marketing partnerships and integration beyond the core business of Prime Video.
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
- Post-campaign analysis and reporting.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience using data and metrics to measure impact and determine improvements.
- Experience in marketing or marketing research.
- Experience managing budgets.
- Experience developing and executing campaigns across multiple time zones and languages.
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience with marketing strategies in online and mobile channels.
Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR employer: Amazon Digital UK Limited
Contact Detail:
Amazon Digital UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR
✨Tip Number 1
Familiarise yourself with Amazon's brand values and marketing strategies. Understanding their approach to live events and sports will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the entertainment and marketing sectors, especially those who have experience with Amazon or similar companies. Attend industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Stay updated on current trends in live events and sports marketing. Being able to discuss recent campaigns or innovations in the field can demonstrate your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your experience with cross-functional teams. Be ready to discuss specific examples of how you've successfully collaborated with various departments to execute marketing campaigns.
We think you need these skills to ace Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing and executing marketing campaigns, particularly in live events and sports. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for entertainment and sports marketing. Discuss how your background aligns with Amazon's innovative culture and your approach to managing cross-functional teams.
Highlight Relevant Skills: Make sure to emphasise skills such as stakeholder management, budget handling, and data-driven decision-making. These are crucial for the role and should be evident in both your CV and cover letter.
How to prepare for a job interview at Amazon Digital UK Limited
✨Show Your Passion for Entertainment
Make sure to express your enthusiasm for live events and sports during the interview. Share specific examples of how you've engaged with these areas in your previous roles or personal life, as this will demonstrate your genuine interest in the industry.
✨Highlight Cross-Functional Experience
Since the role involves working with various teams, be prepared to discuss your experience in managing cross-functional projects. Provide examples of how you've successfully collaborated with different departments to achieve marketing goals.
✨Prepare for Data-Driven Discussions
Given the emphasis on using data and metrics, come ready to discuss how you've used analytics to inform your marketing strategies. Be specific about the tools you’ve used and the outcomes of your data-driven decisions.
✨Demonstrate Problem-Solving Skills
The job requires managing blocking issues and making trade-offs. Prepare to share examples of challenges you've faced in past campaigns and how you navigated them. This will showcase your ability to think critically and adapt under pressure.
