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- Tasks: Lead innovative media strategies to boost awareness of Audible across Europe.
- Company: Join Audible, a global leader in audio storytelling and creativity.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Why this job: Make a real impact on brand campaigns and shape pop culture in Europe.
- Qualifications: Experience in media partnerships and a strong commercial mindset required.
- Other info: Collaborative environment with a focus on creativity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible's global media agency and alongside a team of internal media experts. This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible's budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture. As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels' role in Audible's media mix, provide in-depth channel insight and drive planning, budgeting and testing.
ABOUT YOU
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel's impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- Experience managing and measuring marketing performance in various channels
- Experience building client and agency ad partnerships
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience using customer insights and data to deeply understand target customers and dive deep
- Experience developing test hypothesis and running experiments with an ultimate goal of establishing best practice
- Experience innovating and driving effectiveness and efficiency
PREFERRED QUALIFICATIONS
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Speak, write, and read fluently in French, Spanish, German or Italian
- Excellent understanding of media requirements for successful campaigns
- Experience building media and entertainment brands
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain)
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Excellent communication skills
Associate Director, Brand Media Europe employer: Amazon.com
Contact Detail:
Amazon.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Brand Media Europe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your experience with multi-market consumer brands and how you can drive media innovation at Audible.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Audible team.
We think you need these skills to ace Associate Director, Brand Media Europe
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience with media strategies and partnerships, and show how your skills align with what Audible is looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics where possible to demonstrate your impact on brand awareness and media performance.
Be Authentic: Let your personality shine through in your application. Audible values creativity and innovation, so don’t be afraid to express your passion for audio storytelling and how you can contribute to their mission.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people and helps us keep track of all candidates efficiently.
How to prepare for a job interview at Amazon.com
✨Know Your Media Landscape
Before the interview, dive deep into the media landscape in Europe, especially focusing on TV, radio, cinema, and out-of-home advertising. Familiarise yourself with recent campaigns from Audible and competitors, and be ready to discuss how you would innovate within these channels.
✨Showcase Your Data Savvy
Prepare to discuss your experience with data analytics and how you've used insights to drive marketing performance. Bring examples of how you've measured success in previous roles, particularly through Marketing Mix Modelling or similar methods, to demonstrate your analytical skills.
✨Highlight Stakeholder Management Skills
Since this role involves working with various stakeholders, think of specific instances where you've successfully managed relationships across different levels. Be ready to share how you navigated challenges and built partnerships that led to successful outcomes.
✨Emphasise Your Multicultural Experience
Given the European focus of the role, highlight any experience you have working in multiple markets. Discuss how cultural nuances influence media strategies and how you can leverage this understanding to enhance Audible's presence across different regions.
