At a Glance
- Tasks: Lead programmatic media campaigns and optimise performance across EMEA markets.
- Company: Join Amazon Leo, a pioneering initiative in global broadband access.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and stay ahead of industry trends.
- Why this job: Make a real impact by driving innovative marketing strategies that connect communities.
- Qualifications: Experience in programmatic media buying and data-driven marketing.
The predicted salary is between 60750 - 74250 £ per year.
We are looking for a talented Senior Performance Marketing Manager to lead Programmatic media channels for our EMEA B2C business.
This role is responsible for developing and executing the programmatic media strategy across Demand‑Side Platforms (DSPs), managing agency partnerships, and optimizing campaign performance to maximize subscriber acquisition at efficient CPA/ROAS targets across all EMEA markets.
The ideal candidate is a data‑driven, customer‑obsessed self‑starter with deep expertise in programmatic media buying, DSP platform management (Amazon DSP, DV360), and performance optimization.
You will own the end‑to‑end programmatic channel, from strategy and planning through execution and measurement - driving website traffic, maximizing gross adds, and improving the customer experience.
You will work with agency partners and cross‑functional teams to build scalable programmatic campaigns, develop robust measurement frameworks (MMM/MTA), and champion automation and testing to continuously improve performance.
In this role, you will collaborate with a range of technical and non‑technical teams to assess media capabilities, own the experimentation strategy, and undertake detailed performance analysis.
The scope of this role focuses on delivering against key business goals (Gross Ads, CPA/ROAS efficiency), while also innovating and finding efficiencies through the development and management of a multi‑year programmatic strategy and roadmap.
This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR).
Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government.
As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.
- Lead the strategy, design, and execution of programmatic media campaigns across DSPs (Amazon DSP, DV360) for Amazon Leo's B2C business across all EMEA markets, optimizing for Gross Ads, CPA/ROAS targets.
- Own the end‑to‑end relationships with internal ADSP teams and agencies for the programmatic channel including briefing, campaign planning, execution oversight, performance governance, and optimization.
- Develop and maintain programmatic playbooks incorporating best practices for audience targeting, bidding strategies, creative optimization, and trading techniques that can scale across markets.
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI.
Develop and maintain comprehensive reporting frameworks to track KPIs (Impressions, Click‑Rates, Conversion Rates, CPA etc.) and present actionable insights to leadership.
- Champion automation, attribution measurement (MMM/MTA), and scaled solutions by influencing prioritization in tech roadmaps and partnering with measurement and data science teams.
- Design and execute a rigorous experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources to continuously improve channel performance.
- Help drive the evolution of using Amazon Advertising Self‑Service DSP for Leo via product beta participation, ongoing client feedback loop, and close collaboration with cross functional Amazon teams (Product Management, Measurement, Ad Tech, and Data Science).
- Stay current with industry trends, privacy/signal loss developments, and Amazon best‑practices to define and execute an innovation roadmap that delights customers and drives efficiencies.
- Experience in professional non‑internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross‑functional marketing programs
- Experience with A/B Testing or Multi‑Variate Testing or both
- Experience communicating results to senior leadership
- Experience with customer segmentation, profiling, and targeting
- Experience in audience segmentation and targeting
- Experience communicating and presenting to senior leadership
- Hands‑on experience with Amazon DSP and/or Google DV360, including campaign setup, audience creation, and optimization.
- Experience managing large‑scale media budgets and delivering efficiency improvements on a scale.
- Experience in technology, media, or telecommunications; satellite internet; or subscription services.
Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO).
Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world.
Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
Amazon is an equal opportunities employer.
We believe passionately that employing a diverse workforce is central to our success.
We make recruiting decisions based on your experience and skills.
We value your passion to discover, invent, simplify and build.
Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Please consult our Privacy Notice ( to know more about how we collect, use and transfer the personal data of our candidates.
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Senior Performance Marketing Manager, Amazon Leo, EMEA B2C employer: Amazon.com, Inc
Amazon is an exceptional employer, offering a dynamic work environment in the heart of London that fosters innovation and collaboration. As a Transfer Pricing Manager, you will benefit from a culture that values diversity and encourages professional growth through continuous learning and development opportunities. With a focus on meaningful work and a commitment to employee well-being, Amazon provides a unique platform for you to thrive in your career while making a significant impact in the EMEA region.
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We think this is how you could land Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
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We think you need these skills to ace Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
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