ABOUT AMAYA
At Amaya, our mission is simple: to brighten our customers’ everyday lives through timeless, high-quality, and endlessly customizable jewellery.
Founded in Bordeaux in 2007 by mother-daughter duo Laure and Amaya, the brand started with a single boutique. Today, Amaya is a fast-growing international brand with over 80 boutiques across France and Belgium, a thriving e-commerce platform, and a passionate team of over 200 employees.
As we embark on our exciting expansion into the UK market, we are looking for enthusiastic, customer-obsessed, and dynamic talent to join our flagship store team in London. We cultivate a workplace culture where performance goes hand in hand with kindness, passion, and team spirit.
THE ROLE
As a Sales Assistant, you will be the face of Amaya on the shop floor. You will play a crucial role in delivering a warm, immersive, and 5-star customer experience. Beyond classic retail sales, you will be directly involved in our unique personalized jewellery services (custom assembly, engraving, and tailoring pieces to customer preferences).
KEY RESPONSIBILITIES
1. Customer Experience & Experiential Sales
- Warm Welcome & Storytelling: Create a memorable, welcoming environment for every customer, introducing them to Amaya’s story and product collections.
- Consultative Selling: Identify customer preferences, provide tailored styling advice, and drive sales performance (ATV, UPT, conversion).
- Jewellery Personalization: Perform on-site custom assembly, engraving, and minor Jewellery tailoring for bespoke orders.
- Clienteling & Loyalty: Build lasting relationships with customers and actively collect CRM data to grow brand loyalty.
2. Commercial & Operational Excellence
- Sales Targets: Contribute actively to individual and store sales goals with a strong proactive mindset on the floor.
- Visual Merchandising: Maintain impeccable store aesthetics and ensure products are displayed according to brand VM guidelines.
- Stock & Replenishment: Assist with daily stock intake, floor replenishment, and keeping storage areas organized.
- Store Housekeeping: Keep the sales floor, counter area, and crafting tools clean, orderly, and presentable at all times.
WHO YOU ARE
- Experience: Previous experience in retail, hospitality, or customer service (experience in premium fashion, accessories, or personalized/welded jewellery is a plus).
- Customer-Obsessed: Friendly, empathetic, and naturally passionate about building connections with customers.
- Hands-On & Creative: Comfortable with fine detail work, dexterity, and eager to learn custom jewellery assembly/engraving.
- Team Player & Energetic: Positive attitude, proactive mindset, and a strong drive to hit targets in a fast-paced retail environment.
- Adaptable: Flexible and comfortable working retail hours, including weekends.
- Language: Fluent in English (French is a plus, but not required).
JOB DETAILS & BENEFITS
- Contract: Full-time, Permanent (40h/week).
- Start Date: ASAP / Mid-October.
- Location: On-site (London Flagship).
- Competitive Package: Base Hourly Rate / Salary + Performance Bonus Scheme.
- Perks: Generous employee discount, travel allowance / transport support, comprehensive product and crafting training.
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