ABOUT AMAYA
At Amaya, our mission is simple: to brighten our customers’ everyday lives through timeless, high-quality, and endlessly customizable jewellery.
Founded in Bordeaux in 2007 by mother-daughter duo Laure and Amaya, the brand started with a single boutique. Today, Amaya is a fast-growing international brand with over 80 boutiques across France and Belgium, a thriving e-commerce platform, and a passionate team of over 200 employees.
As we embark on our exciting expansion into the UK market, we are looking for ambitious, dynamic, and caring talent to join our journey. We cultivate a culture where people are at the heart of performance—where kindness, high standards, and continuous development go hand in hand.
We are currently recruiting a Flagship Store Manager to lead our new UK opening in London, drive brand awareness, and deliver an exceptional customer experience.
THE ROLE
As our Flagship Store Manager, you will be a true Brand Ambassador and the driving force behind our UK launch. You will lead, inspire, and develop a high-performing retail team to deliver a 5-star experiential retail experience, hit commercial targets, and establish Amaya as a go-to jewellery destination in London.
Evolutionary Opportunity:
As we continue our UK expansion, this role offers strong growth potential. High performers will have the opportunity to evolve into a Multi-Site / Cluster Manager role starting Spring 2027, overseeing additional UK boutique openings.
KEY RESPONSIBILITIES
Leadership & Team Development
- Lead by example: Embody our core values and inspire your team to deliver memorable customer connections.
- Recruit & Onboard: Build, train, and retain a high-performing, passionate retail team for our UK launch.
- Performance Management: Coach and mentor staff daily, fostering a positive, inclusive, and goal-oriented work culture.
Customer Experience & Brand Loyalty
- Experiential Retail: Champion our signature service, including on-site jewellery personalization and minor crafting (engraving, custom assembly, etc.).
- Clienteling & Loyalty: Drive customer retention through personalized advice, active CRM sign-ups, and exceptional after-sales service.
- Community Engagement: Serve as the local face of the brand, hosting in-store events and supporting local marketing initiatives.
Commercial & Operational Excellence
- Sales & KPIs: Take full ownership of store performance (Sales targets, ATV, UPT, Conversion rate) and implement strategic action plans.
- Visual Merchandising: Ensure impeccable store presentation according to brand VM guidelines.
- Stock & Operations: Manage stock accuracy, inventory, replenishments, shrinkage, and local operational processes.
WHO YOU ARE
- Experience: Minimum 3+ years of Store Management experience in premium retail, fashion, or lifestyle brands (experience in personalized/welded jewellery or experiential retail is a strong plus).
- Leadership Style: A natural motivator with a proven track record of developing staff and building high-performing teams.
- Commercial Mindset: Results-driven with strong analytical skills to drive store KPIs.
- Hands-On & Creative: Enthusiastic, dexterous, and excited to learn custom jewellery crafting/assembly.
- Customer-Obsessed: Warm, welcoming, and dedicated to delivering memorable retail experiences.
- Language: Fluent in English (French language skills are a plus, but not required).
JOB DETAILS & BENEFITS
- Contract: Full-time, Permanent (40h/week).
- Start Date: Mid-October.
- Location: On-site (London Flagship).
- Competitive Package: Salary + Performance Bonus scheme.
- Perks: Generous employee discount, structured training, travel/training opportunities at headquarters (Bordeaux), and clear career progression pathways (Multi-Site opportunity in Spring 2027).
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