ABOUT AMAYA
At Amaya, our mission is simple: to brighten our customers' everyday lives through timeless, high-quality, and endlessly customizable jewellery.
Founded in Bordeaux in 2007 by mother-daughter duo Laure and Amaya, the brand started with a single boutique. Today, Amaya is a fast-growing international brand with over 80 boutiques across France and Belgium, a thriving e-commerce platform, and a passionate team of over 200 employees.
As we embark on our exciting expansion into the UK market, we are looking for high-energy, ambitious, and target-driven talent to join our flagship team in London. We cultivate a workplace culture where performance goes hand in hand with kindness, passion, and continuous growth.
THE ROLE
We are currently recruiting an Assistant Store Manager to help lead our new London Flagship opening, drive sales excellence, and deliver an outstanding experiential retail experience.
As Assistant Store Manager, you will act as a key commercial leader on the sales floor and a true Brand Ambassador for Amaya. Partnering closely with the Flagship Store Manager, you will lead by example on the floor, maximize store profitability, coach the team on selling techniques, and ensure every customer receives an exceptional, personalized experience.
KEY RESPONSIBILITIES
1. Sales Leadership & Commercial Performance
- Drive Results: Actively work on the sales floor to exceed daily, weekly, and monthly sales targets, ATV, UPT, and conversion metrics.
- Lead by Example: Demonstrate elite selling techniques, personalized customer engagement, and product storytelling to boost floor productivity.
- KPI Monitoring: Analyze store KPIs daily alongside the Store Manager to identify growth opportunities and implement immediate commercial action plans.
2. Team Coaching & Animation
- Floor Management: Supervise and energize the sales team during peak trading hours to maintain high motivation and seamlessly convert floor traffic.
- Sales Coaching: Train and mentor floor staff on consultative sales tactics, client retention, and signature service standards.
- Operational Support: Support the Store Manager in daily briefings, task delegation, and maintaining high operational discipline.
3. Customer Experience & Personalization
- Experiential Selling: Champion Amaya's signature services, including on-site jewellery personalization, engraving, and custom assembly.
- Clienteling & Loyalty: Build lasting customer relationships, actively drive CRM data capture, and foster local brand loyalty.
- Brand Standards: Ensure visual merchandising, product presentation, and store cleanliness strictly mirror brand guidelines at all times.
WHO YOU ARE
- Experience: Minimum 2+ years of Assistant Store Manager or Senior Sales Supervisor experience in premium retail, fashion, or lifestyle (jewellery/experiential retail background is a plus).
- Target & Performance Driven: Highly competitive, sales-obsessed, and motivated by achieving and exceeding ambitious targets.
- Commercial Mindset: Strong understanding of retail math, floor management, and KPI optimization.
- Customer-Centric & Hands-On: Energetic, warm, and proactive on the sales floor, with a passion for personalized customer service and hands-on crafting/assembly.
- Leadership & Energy: Natural ability to motivate, energize, and push a sales team to perform at their best every day.
- Language: Fluent in English (French language skills are a plus, but not required).
JOB DETAILS & BENEFITS
- Contract: Full-time, Permanent (40h/week).
- Start Date: ASAP / Early November
- Location: On-site (London Flagship).
- Competitive Package: Competitive Base Salary + Performance Bonus Scheme.
- Perks: Generous employee discount, travel allowance/transport support, structured onboarding, and travel opportunities to headquarters (Bordeaux).
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