Marketing Director UK & Ire - Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

Reporting to UK General Manager for Allergan Aesthetics, based in Marlow office, part of the UK Senior Leadership team, responsible for UK & Ireland Allergan Aesthetics.

Job Overview

To drive Allergan Aesthetics product lines, envisioning and executing marketing programmes to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct. Our Marketing Director will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success. Play a very active role liaising with International Marketing and Commercial Operation organization to align on global plans.

We are looking for strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics, and help shape the future of the Industry.

Key Accountabilities

• Financials
  • Participate in annual forecasting cycle as well as plan process including forecasting and expense planning.
  • Routinely utilise market data to appraise brand performance and market evolution and take action as appropriate.
  • Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy.
• Development of Brand strategy and tactical deployment
  • Lead the development of robust strategic plan for brands for the entire portfolio.
  • Lead the development of annual cross functional and operational brand plans.
  • Align full multichannel strategy (sales team, other channels) to strategic plan.
  • Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides).
  • Develop digital marketing programmes for portfolio (in line with GDPR and HCP compliance frameworks).
  • Develop consumer campaigns for relevant parts of portfolio.
  • Manage creative and medical communication agencies.
  • Prepare and launch new products and categories.
  • Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.
• Inspire and lead a team
  • Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills.
  • Work with direct reports to create individual development plans, and follow up through regular meetings.
  • Develop a team culture aligned to Allergan's values.
  • Lead cross functional marketing and brand meetings.

Qualifications

• Experience/Knowledge
  • Must have prior consumer healthcare or beauty industry marketing experience.
  • Product launch experience at a Country or International level.
  • Experience of strategic brand planning through to local execution.
  • Experience of hiring and managing external agencies (creative/med comms).
  • Digital and consumer experience preferred.
  • Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.
  • People management / team leadership.
• Behaviours/Skills
  • Strong communication skills (1:1 verbal, written and presentations).
  • Demonstrated leadership and excellent influencing skills.
  • Very strong planning and project management skills.
  • Creativity.
  • Ability to work well in a team environment, multi-functional, multi-stakeholder collaboration.
  • Ability to multi-task and to get things done.
  • Flexible and adaptable approach.

Compliance and integrity

You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.