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- Tasks: Lead brand strategy and innovation, managing projects and P&L for your portfolio.
- Company: Weetabix values diversity and believes it drives better ideas and decisions.
- Benefits: Enjoy a competitive salary, annual bonus, flexible work options, and 25 days leave.
- Why this job: Join a dynamic team that champions creativity and collaboration in a supportive environment.
- Qualifications: Experience in integrated marketing, project management, and data analysis is essential.
- Other info: Hybrid working with a mandatory office day for collaboration; adjustments available during recruitment.
The predicted salary is between 36000 - 60000 £ per year.
We utilise our Preferred Agency Supplier Partners as and when we require additional support
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. Were committed to building an organisation where people from all walks of life feel they belong where different voices, experiences, and backgrounds are valued and respected.
We\’re always looking to connect with talented individuals who can help shape the future of our business.
We are seeking a passionate, determined, and commercially savvy individual who can combine big business thinking with an entrepreneurial can-do attitude!
The successful candidate will be an experienced Brand Manager who will lead the development and implementation of brand plans, including 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.
Closing date: 22nd February
Interview process: Teams followed by a face-to-face at our site in Burton Latimer
Working pattern: Weetabix Wednesday, everyone comes into the office for some great collaboration and meetings. While we operate a hybrid working pattern, we are committed to providing reasonable adjustments or flexibility where needed.
Were happy to make reasonable adjustments throughout the recruitment process just let us know how we can support you.
The Recipe (About The Role)
Develop, communicate, and implement annual brand plans for your portfolio
Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world-class innovation strategy
Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
Management of your portfolios P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions
Work closely with the wider commercial team to develop clear channel plans whilst driving opportunities and mitigating risks
Monitor and control budgeted brand expenditure
Be the internal brand champion for the portfolio, driving front-of-mind presence with internal PR as well as driving external retailer engagement
Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio
Key Know How
The Ingredients (What we need from you)
Proven track record in driving impactful Integrated Marketing Communications from brand strategy and comms planning to bold innovation and flawless new product launches.
A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations.
Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results.
Inspiring and collaborative leader, energising teams and agency partners to deliver standout campaigns and world-class brand experiences
A sharp commercial mindset with the energy and vision to unlock growth turning brand love into market share and driving Weetabix to even greater commercial success
Your Bowl Of Perks (Benefits)
Competitive salary & Annual Flexible benefits
Annual bonus 10%
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
To Support Our Employees, We Also Offer
Continued investment in your personal development
We believe in balance, whether it\’s for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
Access to 24/7 counselling service (via Grocery Aid partnership)
The freedom of Flexible Work Opportunities
Enhanced Maternity / Paternity / Adoption Leave
Additional Time Off for Fertility Treatment and Neonatal Care
Working Parents Support Group
Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.
Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
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Brand Manager employer: AM Marketing & Communications
Contact Detail:
AM Marketing & Communications Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Weetabix's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during the interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your experience with Integrated Marketing Communication and how it can benefit Weetabix.
✨Tip Number 3
Showcase your creativity by coming up with innovative ideas for potential brand initiatives or product developments that could fit within Weetabix's portfolio. This will demonstrate your proactive thinking.
✨Tip Number 4
Network with current or former employees of Weetabix on platforms like LinkedIn. Gaining insights from them can provide you with valuable information about the company culture and expectations.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Manager position at Weetabix. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, integrated marketing communication, and project management. Use specific examples that demonstrate your creativity and initiative in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of Weetabix's values. Mention how your background aligns with their commitment to diversity and innovation, and express your enthusiasm for contributing to their team.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements that reflect your ability to drive brand performance and manage P&L effectively. This could be successful campaigns you've led or innovative strategies you've implemented.
How to prepare for a job interview at AM Marketing & Communications
✨Show Your Passion for Branding
Make sure to express your enthusiasm for brand management and how it aligns with Weetabix's values. Share specific examples of past projects where you successfully developed and implemented brand strategies.
✨Demonstrate Your Creativity
Prepare to discuss innovative ideas you've brought to previous roles. Highlight any unique campaigns or product developments you've led, showcasing your ability to think outside the box.
✨Understand the P&L
Be ready to talk about your experience managing budgets and understanding profit and loss statements. Discuss how you've used financial metrics to drive brand performance and make informed decisions.
✨Emphasise Collaboration Skills
Since teamwork is crucial at Weetabix, share examples of how you've worked effectively with cross-functional teams. Highlight your ability to foster partnerships and drive results through collaboration.
