At a Glance
- Tasks: Join us as a Clinical Marketing Business Partner, bridging clinical expertise with marketing strategy.
- Company: AM Healthcare Group enhances mobility and accessibility for patients through innovative products and services.
- Benefits: Enjoy hybrid working, 33 days holiday, and opportunities for professional development.
- Why this job: Make a real impact in healthcare marketing while collaborating with diverse stakeholders.
- Qualifications: 4-7 years marketing experience and a degree in marketing/business or related field required.
- Other info: We are committed to diversity and inclusion; support is available throughout the application process.
The predicted salary is between 36000 - 60000 Β£ per year.
We have an exciting opportunity for an experienced professional to join our team as a Clinical Marketing Business Partner. We are looking for dynamic candidates who thrive in fast-paced environments, looking to leverage their clinical experience in a strategic marketing capacity. You will play a crucial role in bridging the gap between clinical expertise and commercial strategy, ensuring our marketing initiatives effectively drive growth and engagement within our private and non-private Prosthetic and Orthotic Services. You will execute marketing initiatives that align with our clinical goals, strengthen relationships with healthcare providers, and enhance patient outreach, while positively impacting appropriate targeted audiences. In addition, the successful candidate will engage and manage internal and external stakeholders, including clinicians, referral sources, commercial stakeholders and self-referrals to drive growth, patient & contract acquisition and align with strategic commercial objectives, showcasing the benefits of marketing to enhance brand awareness, engagement (B2B and B2C) and lead generation.
Key Responsibilities:
- Develop and implement clinical marketing strategy and coordinate marketing activities.
- Create, brief in and manage multi-channel campaigns to increase patient awareness and engagement.
- Coordinate the production of new marketing collateral, liaising with designers, producers and suppliers.
- Coordinate clinical groups social media presence.
- Maintain an understanding of competitor activity within key marketing channels.
- Write copy for marketing materials, including internal and external communications support for AM Healthcare Group.
- Monitor marketing budget.
About You
To be successful in this role you will have:
- 4-7 years practical marketing experience.
- A degree in marketing/business, or a related subject and/or a CIM qualification.
- Experience of stakeholder, event and campaign management.
- Knowledge of copywriting.
- The ability to demonstrate competence in IT; including MS Office Suite, Mailchimp and other marketing platforms/software.
- Previous experience in referral management and/or working in either healthcare, business development or clinical partnerships sectors is desirable but not essential.
Personal attributes
- Strategic thinker.
- Excellent communicator who can collaborate and build effective relationships with stakeholders and external partners.
- Detail-oriented ensuring a high degree of accuracy and compliance.
- Pro-active with a flexible approach.
- Able to take initiative and problem solve effectively to drive projects to completion within set deadlines.
Why join us?
AM Healthcare Group (previously Ability Matters Group) is an international group of companies whose principal activity is to supply products and services that enhance the lives of those who require devices to improve their mobility and accessibility. All our companies share the same goal of supporting patients to improve their mobility and comfort. We offer a wide range of products and services across the UK and through our European offices. Pioneering innovation, we aim to offer the best products to our clinicians and improve outcomes for our patients. We are an equal opportunities employer, and have a clear goal of driving diversity and inclusion across all operations within our Group of companies.
How to Apply
To apply please email your CV with a covering letter to recruitment@am-healthcare.com. For more details on our current vacancies please visit our website www.amhealthcaregroup.com.
We offer:
- A competitive market salary.
- Performance Related Pay (PRP).
- Hybrid flexible working.
- Incremental holiday allowance, starting at 33 days (including bank holidays).
- Opportunities for professional development.
Eligibility to Work in the UK:
Please note that applicants must have the right to work in the UK at the time of application. Unfortunately, we are unable to provide visa sponsorship for this role.
Clinical Marketing Business Partner employer: AM Healthcare Group
Contact Detail:
AM Healthcare Group Recruiting Team
recruitment@am-healthcare.com
StudySmarter Expert Advice π€«
We think this is how you could land Clinical Marketing Business Partner
β¨Tip Number 1
Familiarise yourself with the latest trends in clinical marketing, especially within the prosthetic and orthotic sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the industry.
β¨Tip Number 2
Network with professionals in the healthcare marketing field. Attend relevant events or webinars to connect with potential colleagues and stakeholders, which can provide insights into the role and may even lead to referrals.
β¨Tip Number 3
Prepare specific examples from your past experiences that showcase your ability to manage campaigns and stakeholder relationships effectively. Being able to discuss these in detail will set you apart from other candidates.
β¨Tip Number 4
Stay updated on competitor activities and marketing strategies within the healthcare sector. This will not only help you understand the market landscape but also allow you to propose innovative ideas during your interview.
We think you need these skills to ace Clinical Marketing Business Partner
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in clinical settings. Emphasise any roles where you've bridged clinical expertise with marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your background aligns with the responsibilities. Mention specific examples of past successes in stakeholder management and campaign execution.
Showcase Your Copywriting Skills: Since copywriting is a key part of the role, include samples of your writing or describe projects where you created marketing materials. Highlight your ability to communicate effectively with both B2B and B2C audiences.
Research the Company: Familiarise yourself with AM Healthcare Group's mission and values. Understanding their products and services will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at AM Healthcare Group
β¨Showcase Your Clinical Experience
Make sure to highlight your clinical background and how it relates to marketing. Discuss specific examples where your clinical knowledge has informed marketing strategies or campaigns.
β¨Demonstrate Stakeholder Management Skills
Prepare to discuss your experience in managing relationships with various stakeholders. Share examples of how you've successfully collaborated with clinicians, referral sources, and commercial partners to achieve marketing goals.
β¨Be Ready to Discuss Campaign Management
Familiarise yourself with multi-channel marketing campaigns. Be prepared to talk about your role in planning, executing, and monitoring these campaigns, and how they contributed to patient engagement and brand awareness.
β¨Emphasise Your Strategic Thinking
Articulate your approach to developing marketing strategies that align with clinical objectives. Provide examples of how you've used strategic thinking to solve problems and drive projects to completion within deadlines.