At a Glance
- Tasks: Lead and optimise multi-channel marketing campaigns for Alzheimer's Society fundraising activities.
- Company: Join the UK's leading dementia charity making a real difference.
- Benefits: Generous leave, flexible working, health support, and exclusive discounts.
- Other info: Home-based role with occasional travel; strong focus on collaboration and innovation.
- Why this job: Make an impact in the fight against dementia while developing your marketing skills.
- Qualifications: Experience in planning and delivering complex marketing campaigns is essential.
The predicted salary is between 32000 - 38000 £ per year.
Do you have experience of planning, developing, and delivering complex, multi-channel marketing campaigns? Could you help to refine our marketing campaigns and enhance results to ensure marketing investment delivers maximum impact?
About the role
We are recruiting for a Regional Fundraising Acquisition Officer to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.
This is an exciting new opportunity within our team, as Regional Fundraising Acquisition Officer you will lead the delivery, optimisation and continuous improvement of multi-channel marketing campaigns, driving participation across Organise Your Own, Corporate, and Groups and Clubs activities. Using data, insight and testing, you will identify opportunities to maximise registrations and campaign performance. Your understanding of sector trends will help inform strategy and ensure marketing investment delivers maximum impact. Acting as a subject matter expert, you will embed a test-and-learn approach to continually refine campaigns and enhance results.
In this role, you will collaborate closely with internal teams, external stakeholders and media agencies to brief, manage and optimise campaigns from planning through to execution and evaluation. With a strong focus on performance monitoring, you will deliver clear, insight-driven evaluations and actionable recommendations to shape future activity. By staying ahead of market developments and championing innovation, you will play a key role in evolving our marketing approach and driving best-in-class campaign delivery.
About you
Joining us, you'll have demonstrable experience of planning, developing, and delivering complex, multi-channel marketing campaigns. You'll also have experience of marketing and communications, including the ability to brief in print, copy, design or market research and experience of working in fundraising products/events. Crucially, you'll be able to think strategically and monitor, collect and analyse data to make clear decisions and recommendations. You'll be proactive with the ability to use your initiative to drive an activity forward or solve problems.
What you'll focus on:
- Planning, developing and executing marketing campaigns for Alzheimer's Society Regional Fundraising activity.
- Responsible for campaign KPI performance; meeting registration targets and other key metrics such as CPA.
- Delivering compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to Brand guidelines.
- Responsible for the production of all marketing collateral for all relevant Regional Fundraising acquisition campaigns.
- Developing and implementing Regional Fundraising marketing across a range of media channels.
- Providing timely and accurate updates on key campaign metrics to senior stakeholders, along with recommendations for improvements.
- Working closely with other teams, including Digital Marketing, Brand and Creative Services to develop campaigns with maximum impact.
About Alzheimer's Society - who are we and what's our mission?
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime. At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be. Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we're happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours notice). Some roles may require a DBS check as part of our safer recruitment commitment.
Giving back to you
At Alzheimer's Society, we value our people and take a total reward approach to pay and benefits. You'll enjoy a generous double-matched pension scheme, 27 days annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.
Regional Fundraising Acquisition Officer employer: Alzheimers Society
Alzheimer's Society is an exceptional employer, offering a rewarding opportunity for individuals to make a meaningful impact in their community as Group Support Volunteers in Derbyshire. With a strong emphasis on empathy and teamwork, our inclusive work culture fosters personal growth and development while providing vital support to those affected by dementia. Join us in creating a supportive environment where you can connect with others and contribute to a cause that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Fundraising Acquisition Officer
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Alzheimers Society.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Alzheimers Society, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Alzheimers Society. It’s all about being visible and passionate!
We think you need these skills to ace Regional Fundraising Acquisition Officer
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Alzheimers Society supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Alzheimers Society. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Regional Fundraising Acquisition Officer role at Alzheimers Society. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at Alzheimers Society
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Alzheimers Society. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Alzheimers Society.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Alzheimers Society. This shows you're not only a lone wolf but a team player with valuable connections.
