Digital Campaigns and Optimisations Manager in Edinburgh

Digital Campaigns and Optimisations Manager in Edinburgh

Edinburgh Full-Time 35000 - 45000 £ / year (est.) No working from home possible
A

At a Glance

  • Tasks: Create engaging digital experiences that support people affected by dementia.
  • Company: Join the UK's leading dementia charity making a real difference.
  • Benefits: Flexible working, collaborative culture, and opportunities for personal growth.
  • Other info: Be part of a passionate team dedicated to improving lives.
  • Why this job: Use your skills to create positive change for those in need.
  • Qualifications: Experience in digital campaigns, user journeys, and data analysis.

The predicted salary is between 35000 - 45000 £ per year.

Every day at Alzheimers Society, people affected by dementia come to us for support, information and hope. Digital plays a huge part in helping people find what they need, when they need it most. This role is about making our digital channels feel clear, accessible and human. You'll help create better online journeys across campaigns, content and platforms, making it easier for people to access support, connect with our work and take action.

You’ll work closely with colleagues across fundraising, marketing and digital, bringing together creativity, insight and empathy to improve how we engage with people online. Whether you're designing a website journey, improving campaign performance or using data to spot opportunities, your work will help create digital experiences that genuinely make a difference.

We’re looking for someone who shares our values. Someone who cares about inclusion, believes in working together and wants to use digital to create positive change for people affected by dementia.

What you’ll do:

  • Deliver and improve digital campaigns, content and user journeys across our platforms, including the Society's main website and fundraising platforms.
  • Use insight, feedback and testing to understand what people need and improve their online experience.
  • Work with teams across the organisation to support campaigns and digital projects from idea through to delivery.
  • Use tools like Google Analytics 4 to track performance, spot opportunities and guide decisions.
  • Help make sure our digital content is accessible, inclusive and user focused.
  • Support a culture of continuous improvement, collaboration and learning within the team.

No two days will look the same. One day you might be improving a donation journey to help raise vital funds. The next, you could be helping make support content easier for someone with dementia or their family to find and understand.

About you:

You’re someone who cares about creating digital experiences that work well for real people. You enjoy solving problems, improving journeys and working with others to make things better. You have experience in:

  • Improving digital content, websites or user journeys to help people find what they need and take action.
  • Supporting or managing people as part of a positive and collaborative team.
  • Using CMS platforms such as Drupal, WordPress, Umbraco or similar systems to manage website content.
  • Working in agile or flexible ways, with the ability to adapt and keep improving things over time.
  • Using data and tools like Google Analytics 4 to understand what’s working well and where digital experiences can be improved.

You’ll also bring strong communication and organisational skills, an understanding of accessible and inclusive digital content, and a genuine passion for creating great online experiences.

At Alzheimers Society, you’ll be part of a team that is determined to make a difference where it matters most.

Interviews are provisionally scheduled to take place on the week commencing 22nd June via MS Teams.

About Alzheimer's Society:

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime. At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for. Our commitment to Equity, Diversity, Inclusion.

Digital Campaigns and Optimisations Manager in Edinburgh employer: Alzheimers Society

At Alzheimer's Society, we pride ourselves on being an exceptional employer dedicated to making a meaningful impact in the lives of those affected by dementia. Our inclusive work culture fosters collaboration and continuous learning, providing employees with ample opportunities for personal and professional growth. Located at the heart of the UK's leading dementia charity, you will be part of a passionate team that values creativity and empathy, ensuring that your contributions help shape accessible and engaging digital experiences for those who need it most.

A

Contact Details:

Alzheimers Society Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Campaigns and Optimisations Manager in Edinburgh

Tip Number 1

Get to know the company inside out! Research Alzheimer's Society, their mission, and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!

Tip Number 3

Prepare for those tricky interview questions! Think about how your skills in digital campaigns and user journeys can directly impact the lives of people affected by dementia. Use real examples to demonstrate your experience and passion.

Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team!

We think you need these skills to ace Digital Campaigns and Optimisations Manager in Edinburgh

Digital Campaign Management
User Experience Design
Data Analysis
Google Analytics 4
Content Management Systems (CMS)
Accessibility Standards
Collaboration Skills

Some tips for your application 🫡

Show Your Passion:Let us see your genuine interest in creating digital experiences that make a difference. Share examples of how you've improved user journeys or made content more accessible in your previous roles.

Be Clear and Concise:When writing your application, keep it straightforward. We want to understand your skills and experiences without wading through unnecessary fluff. Make every word count!

Tailor Your Application:Make sure to align your application with our values and the specifics of the role. Highlight your experience with digital campaigns and how you can contribute to improving online journeys for those affected by dementia.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this impactful role. Don’t miss out!

How to prepare for a job interview at Alzheimers Society

Know Your Digital Stuff

Make sure you brush up on the latest trends in digital campaigns and user experience. Familiarise yourself with tools like Google Analytics 4, as you'll need to demonstrate your ability to use data to improve online journeys. Show them you’re not just a techie but someone who understands how to make digital experiences accessible and engaging.

Empathy is Key

Since this role is all about helping people affected by dementia, it’s crucial to convey your understanding of their needs during the interview. Share examples of how you've used empathy in your previous roles to create user-focused content or campaigns. This will show that you genuinely care about making a difference.

Collaboration is Your Superpower

Highlight your experience working with cross-functional teams. The job requires collaboration with fundraising, marketing, and digital teams, so be ready to discuss how you’ve successfully worked with others to bring projects to life. Use specific examples to illustrate your teamwork skills.

Prepare for Scenario Questions

Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you’ve encountered in past digital projects and how you overcame them. Be prepared to discuss how you would improve a specific digital journey or campaign based on user feedback and data insights.