Senior Marketing Performance Officer

This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”

The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.

The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy. The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value. This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.

Key Responsibilities:

• Marketing Effectiveness & Performance Measurement
  • Develop a clear view of marketing performance across channels and campaigns
  • Maintain the organisation’s marketing ‘single source of truth’ performance dashboard
  • Identify opportunities to improve ROI and marketing effectiveness
• Audience Insight & Learning
  • Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy
  • Support campaign teams with message testing and audience understanding
  • Maintain key audience insight resources such as YouGov crunch and manage use across the organisation
  • Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
• Data and Decision Support
  • Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting
  • Identify gaps in insight or measurement and recommend future approaches
  • Help teams embed a test-and-learn culture
• Stakeholder Engagement & Upskilling
  • Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
  • Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
  • Champion a test-and-learn culture across the organisation.

What Success Looks Like

• Teams understand what is driving marketing performance
• Campaign planning is informed by robust insight
• Marketing investment decisions are based on clear evidence
• ARUK has a consistent view of marketing performance across the organisation
• Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.

Knowledge, skills and experience needed:

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem-solving skills
• Able to communicate complex information simply and compellingly.
• Curious, evidence-led mindset — always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision-making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £36,000 per annum, plus benefits.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community.