Senior Marketing Effectiveness Officer

Join to apply for the Senior Marketing Effectiveness Officer role at Alzheimer's Research UK. This new role sits within the Marketing Planning team and aims to establish ARUK’s Single Source of Marketing Truth, embedding marketing effectiveness as a core organisational capability and ensuring objective performance measurement.

Key Responsibilities

• Marketing Effectiveness & Performance Measurement
  • Deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
  • Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
  • Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long‑term value and audience movement through the funnel.
  • Produce clear performance summaries and recommendations for senior leadership to guide future decision‑making and budget optimisation.
  • Identify what works, what doesn’t, and what should be scaled – ensuring learning is embedded into planning cycles by the Senior Planning Manager.
• Audience Insight & Segmentation
  • Translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
  • Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
  • Support ad‑hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
  • Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
  • Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
  • Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
  • Identify gaps in data, insight or measurement and propose solutions to resolve them.
  • Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
  • Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
  • Champion a test‑and‑learn culture across the organisation.
  • Deliver a clear, agreed set of marketing performance measures and ways of working for organisation‑wide evaluation.
  • Increase understanding and clarity of how marketing success is defined and reported.
  • Demonstrate performance insight actively shaping planning, channel selection and investment.
  • Improve the ability to demonstrate marketing’s contribution to income and growth.
  • Build strong confidence from senior leaders in marketing effectiveness.

What we are looking for

• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem‑solving skills.
• Ability to communicate complex information simply and compellingly.
• Curious, evidence‑led mindset – always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Capability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive – able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

Additional Information

• Ways of working: As part of our Agile ways of working you will work approximately 2 days a week from the office, with flexibility to split between working from home and our office.
• Our Office: 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
• Roles classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation or Meals when attending the office for meetings or events.
• Closing date: 11th January 2026. Interviews will be arranged once shortlisting has been completed.

Equal Opportunity

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, especially those from ethnic minority backgrounds who are under‑represented. Any offer of employment is subject to you having the right to work in the UK.

How to Apply

Please create an online account using our Online Recruitment Platform. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK

Alzheimer's Research UK is the UK's leading dementia research charity, working to accelerate progress towards a cure. Today, 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. Our mission is to bring hope and innovate research pathways.

18th in the 100 Best Large Companies to Work For in the UK. 10th in the 50 Best Companies to Work For in the East of England. 2nd in the 30 Best Companies to Work For in the Charity Sector.

Seniority level: Associate Employment type: Full‑time Job function: Marketing Industry: Non‑profit Organisations

Should you require any adjustments at either the application or interview stage, please contact us at recruitment@alzheimersresearchuk.org.