Digital Marketing Officer (Paid Media) FTC

Contract type: Fixed Term

Location: Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

This is a Fixed Term, 12‑month, Full Time vacancy.

MAIN DUTIES & RESPONSIBILITIES

• Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives.
• Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more.
• Consult across the charity on best‑practice use of paid‑for digital engagement.
• Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders.
• Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised.
• Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships.
• Oversee other analytics monitoring and reporting as appropriate.
• Identify key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging.
• Maintain relevant files and documents, including accurate recording of supporter data.
• Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines.
• Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post.
• Track work in the Campaign Management system and report back on capacity level.
• Maintain PPC and paid social calendars alongside key stakeholders to document campaign activity.

WHAT WE ARE LOOKING FOR

• Relevant experience in a previous role.
• Experience of planning and deploying PPC and paid social media campaigns.
• Experience of Google Ads and Meta Ads.
• Experience of insight reporting and key metric tracking.
• Extensive understanding of social media platforms, insight software and campaign management.
• Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines.
• A confident, friendly and collaborative manner.
• Working with independence, intelligence, drive and initiative.

Note: This role does not meet the minimum salary requirements set by UK Visas and Immigration (UKVI) for sponsorship under the Skilled Worker or New Entrant Skilled Worker visa routes. Therefore, we are unable to offer visa sponsorship for this position.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, especially those from ethnic minority backgrounds who are currently under‑represented. Any offer of employment is, however, subject to you having the right to work in the UK.