Support Acquisition Officer in Cambridge

We are looking for a confident and driven marketer who is eager to join a hard-working and ambitious Individual Giving team. As the fastest growing medical research charity in the UK, we're proud that the Individual Giving team is continuing to produce highly successful campaigns, driving income and acquiring the most engaged new supporters. Working with different teams across the charity, you'll be planning, managing and delivering direct marketing campaigns across a range of media including digital and print. You'll also work with external agencies on our campaigns. Activities in the acquisition portfolio are diverse; from developing the donor's online user journey to delivering motivational training to fundraisers across the country, your campaigns will drive income and attract new, engaged supporters to the charity.

As well as running the day-to-day campaign activity, the post holder will be responsible for compiling regular reports, across a range of financial and non-financial KPIs. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda. The successful candidate will have a desire to learn and develop, as well as the confidence to whole-heartedly launch themselves into an energetic team with ambitious goals. You'll be part of a team that works across a multitude of channels; speaking to a range of audiences with one theme in common - compelling people to support our work and bring about life-changing dementia treatments.

Key Responsibilities:

• Plan, manage and deliver successful campaigns across a range of channels including digital and print.
• Successful management of agencies and suppliers; ensuring relationships are effective and productive.
• Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activities.
• Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
• Donation page monitoring, reporting and development, to include looking at ways in which to improve the donor's online user journey.
• Continuous improvement through test and learn principles across all activities.
• Integration of campaigns across the charity to drive maximum value.
• Development of compelling communications and materials to support all activities.

Planning and Budgeting:

• KPI tracking, trend analysis and interrogation of results at all levels.
• Live programme optimisation to ensure targets are met.
• Input to annual planning and development of individual giving campaigns.
• Assist Supporter Acquisition Manager with compilation of detailed income and expenditure campaign budgets.
• Work with Supporter Acquisition Manager in developing the Acquisition programme and strategy.
• Input to monthly forecasting and regular reporting across a range of financial and non-financial KPIs.

Finance and Reporting:

• Ensure daily campaign tracking and reporting.
• Routine end of campaign reviews and analysis.
• Ongoing reporting on long-term success measures such as attrition and ROI.
• Invoice reconciliation and processing for timely payment.
• Non-financial KPI trend reporting - such as opt-in rates and quality scoring.

Knowledge, skills and experience needed:

• Reporting and ability to understand complex data sets.
• Understanding of compliance and best practice in fundraising and direct marketing.
• Campaign management.
• Briefing and working with external suppliers.
• Direct marketing across a range of media and routes to market.
• Copy writing and proof reading.
• Digital campaign/ web page management.
• Budget management.
• Good organisational skills and the ability to prioritise workload.
• Focus on results and continuous improvement.
• Excellent attention to detail.
• Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
• Agency management skills.
• Use of CRM or database systems.
• Strong team player and self-motivator.
• Flexibility to work some unsocial hours and willingness to travel independently.

Additional Information:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. Salary: Circa £30,000 per annum, plus benefits.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA community.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.