At a Glance
- Tasks: Lead email marketing strategies and implement best practices in Salesforce Marketing Cloud.
- Company: Join Alzheimer's Research UK, the leading charity in dementia research.
- Benefits: Flexible working, competitive salary, and a chance to make a real impact.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Shape the future of email marketing while supporting vital dementia research.
- Qualifications: Experience in email marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Contract type: Fixed Term
Location: Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)
Published: 3 days ago
Closing: in 14 days
The vacancy is a Fixed Term, 12-months, Full Time vacancy.
The Marketing Cloud Implementation Manager – FTC is the subject matter expert for email delivery within the Salesforce Marketing Cloud project, providing expert insight on email and messenger channel effectiveness and standards throughout the project. The role will work closely with the implementation partner and internal project team to embed best practice on email and messaging testing, personalisation and performance. The role will work alongside the project team to input into defining a new operating model for email/SMS/WhatsApp delivery and to support teams adopting new ways of working.
Main Duties & Responsibilities
- Act as the CRM lead for the Salesforce Marketing Cloud programme, driving channel best practice and shaping supporter experience and email strategy.
- Work in collaboration with the implementation partner on designing email journeys, campaigns, automations and standards during the project.
- In collaboration with the implementation partner, ensure key collateral, such as email templates, are created.
- Work with the implementation partner and Data Selections Lead to design and implement the email journeys and campaigns in the pilot phase, ensuring Marketing Cloud best practice is adopted.
- Monitor the pilot activity, reviewing performance, resolving issues and agreeing readiness for wider rollout.
- Work with the internal project team to devise a plan for migrating all activity out of the legacy platforms (Dotdigital, Social Sync, Mailgun and Outlook) and into Marketing Cloud.
- Oversee the safe transition and migration of email activity from legacy platforms into Marketing Cloud, protecting supporter experience, deliverability and compliance throughout the change period.
- Input into the development of a new operating model for the delivery of our supporter experience strategy, covering ways of working, governance, testing processes, approvals flows, reporting, automations etc.
- In collaboration with the Digital Analysts, the Business Intelligence team and the Data Selections Lead, develop a supporter journey reporting framework.
- Undertake training in Marketing Cloud Next and become the team Marketing Cloud expert.
- Support business readiness and change, contributing to training, guidance and engagement for teams using Marketing Cloud and promoting adoption of new ways of working.
- Deliver on training the Email and Messaging Channel team on Marketing Cloud, adopting the new ways of working, and ensuring clarity on transition plan to Marketing Cloud.
- Develop effective working relationships with external consultants, such as the implementation partner, to ensure there is excellent, clear communication throughout the project and any issues or concerns can be identified early and addressed.
- Be a core member of the sprint delivery team, participating in all sprint planning, reviews, and retrospectives.
- Work with key stakeholders across ARUK to ensure requirements are fully understood, clearly documented in the form of User Stories and approval and acceptance criteria is defined.
- Work with the Project Manager to define and refine the internal project plan.
- Work with the Salesforce Technical Product Owner and the Data Selections Lead to manage and prioritise the backlog of requirements deprioritised for go‑live and ensure there is a roadmap for their subsequent delivery.
- Undertake any other relevant duties and projects in line with the responsibilities of the post.
What we are looking for
- Proven experience in email marketing, with a track record of developing and executing successful email campaigns.
- Strong understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
- Experience in implementing, managing and/or optimising email marketing platforms, preferably Salesforce Marketing Cloud.
- Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.
- Excellent communication and stakeholder management skills.
- Experience in A/B testing and campaign optimisation.
- Strong analytical and problem‑solving skills.
- Strategic thinker with the ability to develop and implement effective email marketing strategies.
- Excellent attention to detail and organisational skills.
- Proactive and results‑oriented.
- Passionate about using email marketing to make a positive impact.
The closing date for applications is 21st June 2026. Interviews will be arranged once shortlisting has been completed.
The Charity Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. Any offer of employment is however subject to you having the right to work in the UK. It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees. Alzheimer's Research UK is a registered charity, numbers 1077089 and SC042474.
Marketing Cloud Implementation Manager – FTC in Cambridge employer: Alzheimer's Research UK
Alzheimer's Research UK is an exceptional employer, offering a dynamic work culture that prioritises inclusivity and personal growth. Located in the picturesque Great Abington, Cambridge, employees benefit from a flexible agile working model, competitive benefits, and the opportunity to make a meaningful impact in dementia research. With a strong emphasis on professional development and collaboration, this role as a Marketing Cloud Implementation Manager provides a unique chance to lead innovative email marketing strategies while contributing to a vital cause.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Cloud Implementation Manager – FTC in Cambridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience with Salesforce Marketing Cloud. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best email campaigns and results. When you get that interview, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Be ready to discuss your strategies! Brush up on email marketing best practices and be prepared to share how you've implemented them in past roles. This will show you're not just knowledgeable but also passionate about making an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Alzheimer's Research UK.
We think you need these skills to ace Marketing Cloud Implementation Manager – FTC in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Cloud Implementation Manager role. Highlight your experience with email marketing and Salesforce Marketing Cloud, as we want to see how you can bring your expertise to our team.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful email campaigns you've executed. We love numbers, so include metrics that demonstrate your impact and effectiveness in previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant to the role. We appreciate clarity and want to understand your qualifications quickly.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Alzheimer's Research UK
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around Salesforce Marketing Cloud. Be ready to discuss best practices, deliverability, and personalisation strategies. This will show that you're not just familiar with the tools but also understand how to leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of how you've derived actionable insights from campaign data in the past. This will demonstrate your ability to optimise campaigns and make data-driven decisions, which is crucial for this role.
✨Communicate Clearly and Confidently
Since this role involves a lot of collaboration, practice articulating your thoughts clearly. Think about how you can convey complex ideas simply, especially when discussing stakeholder management and project collaboration. Good communication can set you apart from other candidates.
✨Be Ready to Discuss Change Management
This position requires supporting teams in adopting new ways of working. Prepare to share your experiences with change management and training others. Highlight any successful transitions you've led or been part of, as this will show your proactive approach and results-oriented mindset.
