Digital Marketing Officer in Cambridge

As part of our Digital Engagement Team, the Digital Marketing Officer will be a digital advocate promoting, enabling, and supporting the ambitions of the charity and its departments. The officer will help drive the continued growth of the charity’s fundraising, engagement, and brand awareness via digital channels, helping to drive charity income. The officer will work with the Digital Marketing Manager and colleagues across the team to support in the planning, deployment, and analysis of a variety of digital paid-for campaigns. The post will report directly to the Digital Marketing Manager and work closely with the rest of the digital team, as well as colleagues in the Brand team and wider departments. The Digital Marketing Officer will provide support across the organisation, helping to plan, consult and advise on the creation of new digital campaigns across our PPC and paid social channels, reporting on their progress against target. This role will have a focus on executing paid-for campaigns across our social and search channels as well as providing feedback relating to strategy, development and implementation. This role is a 12 month FTC.

Key Responsibilities:

• Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives.
• Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more.
• Consult across the charity on best-practice use of paid-for digital engagement.
• Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders.
• Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised.
• Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships.
• Oversee other analytics monitoring and reporting as appropriate.
• Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging.
• Maintain relevant files and documents, including accurate recording of supporter data.
• Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines.
• Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post.
• Tracking work in the Campaign Management system and reporting back on capacity level.
• Maintaining PPC and paid social calendars alongside key stakeholders to document campaign activity.

Knowledge, skills and experience needed:

• Relevant experience in a previous role.
• Experience of planning and deploying PPC and paid social media campaigns.
• Experience of Google Ads and Meta Ads.
• Experience of insight reporting and key metric tracking.
• Extensive understanding of social media platforms, insight software and campaign management.
• Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines.
• A confident, friendly and collaborative manner.
• Working with independence, intelligence, drive and initiative.

Additional Information:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £32,000 per annum, plus benefits.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.