Job Description Digital Marketing Officer (Paid Media) FTC As part of our Digital Engagement Team, the Digital Marketing Officer will be a digital advocate promoting, enabling, and supporting the ambitions of the charity and its departments. The officer will help drive the continued growth of the charity’s fundraising, engagement, and brand awareness via digital channels, helping to drive charity income. The officer will work with the Digital Marketing Manager and colleagues across the team to support in the planning, deployment, and analysis of a variety of digital paid-for campaigns. The post will report directly to the Digital Marketing Manager and work closely with the rest of the digital team, as well as colleagues in the Brand team and wider departments. The Digital Marketing Officer will provide support across the organisation, helping to plan, consult and advise on the creation of new digital campaigns across our PPC and paid social channels, reporting on their progress against target. This role will have a focus on executing paid-for campaigns across our social and search channels as well as providing feedback relating to strategy, development and implementation. This role is a 12 month FTC. Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives. · Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more. · Consult across the charity on best-practice use of paid-for digital engagement. · Oversee other analytics monitoring and reporting as appropriate. · Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging. · Maintain relevant files and documents, including accurate recording of supporter data. · Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines. · Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post. · Maintaining PPC and paid social calendars alongside key stakeholders to document campaign activity. Experience of planning and deploying PPC and paid social media campaigns · Extensive understanding of social media platforms, insight software and campaign management · Working with independence, intelligence, drive and initiative As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office. Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events. Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. Please download the Vacancy Pack on our website for more information. We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Should you require any adjustments at either the application or interview stage, please contact us via our website. Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. Please note that this role does not meet the minimum salary requirements set by UK Visas and Immigration (UKVI) for sponsorship under the Skilled Worker or New Entrant Skilled Worker visa routes. About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both.
