Senior Supporter Engagement Manager in Brinkley

The Senior Supporter Engagement Manager will lead the strategic development of personalised, data‑driven supporter experiences that deepen engagement and maximise long‑term value. This role oversees the design and optimisation of multi‑channel supporter journeys, with a key focus on the creation and delivery of email, SMS and What’s App communications, as well as our loyalty‑focused communications such as Cure Magazine, supporter newsletters and seasonal loyalty communications such as Christmas Cards. You’ll be a resident expert in marketing personalisation and data automation through martech tools. Acting as the organisation’s expert in supporter experience design, the postholder ensures that every interaction — from the point that a supporter hits our database to long‑term stewardship — is timely, relevant, and insight‑led. You will use a mix of influence, coaching and collaboration skills to work across the organisation – working closely with Fundraising, Digital, Data, Business Intelligence, Insight, Policy and Campaigning, Volunteering, Info Services and Brand teams to embed a culture of continuous improvement and supporter‑centric thinking. Most importantly you’ll be passionate about giving supporters a fantastic experience so that they stay longer, do more and feel like a valued part of getting to a cure for dementia.

Key Responsibilities:

• Supporter Journey Development & Design
  • Lead the end‑to‑end design of supporter journeys working collaboratively across all the organisation, taking an audience led approach in achieving our income, engagement and influence objectives, joining the dots and identifying opportunities for cross sell, upsell and integration of offers throughout a supporter's relationship with us.
  • Oversee the mapping and optimisation of lifecycle journeys, ensuring they are insight‑driven, segmented, and aligned with organisational goals towards a cure.
  • Responsible for ensuring your teams are expert in our martech, and use testing frameworks (A/B, multivariate), data and performance insights to optimise journeys performance.
  • Lead for automation of journeys within our martech, balancing efficiencies on resource with excellent supporter experiences.
  • Lead for data, compliance and technical troubleshooting.
• Data Selections & Audience Targeting
  • Responsible for making audience targeting decisions ensuring accurate, timely, and insight‑led targeting for all fundraising and engagement activity.
  • Working collaboratively with the BI team to ensure the development and application of data modelling and propensity models to predict supporter behaviour models that support tailored communications and efficient campaign delivery.
  • Work closely with Data and Analytics teams to maintain data quality and optimise selection processes, and work with insight and BI to translate performance outputs into actionable recommendations for optimising our supporter journey performance.
  • Ensure robust documentation, governance, and continuous improvement of data targeting and selection workflows.
  • Work collaboratively with the digital analytics team to ensure a strong connection between web and paid digital activity to avoid siloes across the stages of a supporter's experience with ARUK.
• Supporter Loyalty & Stewardship Communications
  • Lead the creation of loyalty‑focused communications that build long‑term relationships and increase lifetime value and deliver on our supporter experience principles – including communications such as Cure Magazine and E-newsletter.
  • Work collaboratively with Senior Supporter Relations Manager to develop stewardship frameworks that recognise and thank supporters at key moments – including the coordination of an ARUK approach supporter Christmas and Seasonal greetings.
  • Ensure collaboration within these organisational supporter loyalty communications is effective leading for RACI and levels of approval.
  • Lead for your team adhering to GDPR-aligned audience management and safe data activation.
• Leadership & Collaboration
  • Manage and develop a multi‑disciplinary team across your key responsibilities, fostering a culture of audience led, testing, continuous improvement and joined up thinking, planning and delivery.
  • Build strong relationships with key stakeholders across fundraising, digital, brand, data, insight, info services, policy and campaigning, and research teams to ensure alignment and shared priorities.
  • Responsible for keeping up to date on latest thinking, tools and technology for delivering effective Supporter Experiences, working closely with our Salesforce Technical Product Owner. Represent the charity in conferences, networking and influencing within the sector.

Knowledge, skills and experience needed:

• Extensive experience in supporter or customer journey design, CRM‑driven marketing personalisation and data automation.
• Strong understanding of email marketing and supporter journey platforms and infrastructure, automation tools, and CRM systems.
• Familiarity with audience targeting segmentation and data selections.
• Familiarity with propensity modelling, predictive analytics, or working alongside data science teams.
• Proven ability to lead teams and manage complex, cross‑functional projects.
• Strong analytical mindset with the ability to translate insight into action.
• Excellent communication and stakeholder‑management skills.
• Demonstrable experience of leading supporter engagement programmes across multi-channel campaigns and activity.
• Demonstrable experience of working with external partners, including creative agencies, platform providers, research agencies, print and production houses.
• Demonstrable budget development and management experience.
• Deeply supporter‑centric, with a passion for creating meaningful experiences and supporter communications.
• Ability to distil complex data into simplified actionable insights that build the programme.
• Curious, analytical, and comfortable working with data and making driven decision‑making.
• Creative thinker who enjoys solving complex problems, particularly solving problems in collaboration with stakeholders.
• Collaborative, confident, and able to influence at all levels, particularly at a senior level across the organisation.
• Experience of coaching internal stakeholders, with strong workshop facilitation experience.
• Committed to continuous learning and innovation.

Additional Information:

As part of our Agile ways of working, you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £56,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information. The closing date for applications is the 31st May 2026, with interviews being arranged once shortlisting has been completed. We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.