Brand Manager - FTC

We re-branded back in 2023 and are ambitious in our plans to get more people than ever to join our movement and take a stand for a cure. The Brand Manager will play a crucial role in the planning, development and implementation of brand activity across the charity. The role is key to driving growth across brand, fundraising and engagement. Working closely with the Senior Brand Manager and the wider Brand department, this role will put the Alzheimer’s Research UK brand at the heart of everything we do, business partnering across the organisation to embed the brand internally, maximise opportunities to amplify the brand, and drive brand consistency. The Brand Manager will liaise across the whole organisation, working particularly closely with key contacts across Marketing and Fundraising, Communications and Policy. Main duties and responsibilities of the role: · Work closely with the Senior Brand Manager to develop and deliver the organisation-wide brand strategy, driving engagement across the charity. · Deliver brand campaign activity to ensure that campaigns are delivered efficiently and have maximum impact. · Act as an internal brand consultant across the organisation, collaborating with teams to amplify the brand and maximise brand opportunities. · Lead brand input into integrated campaign moments across the charity, ensuring consistent look and feel and aligned messaging. · Line manage a Brand Officer and support them in their development. · Inspire and engage colleagues internally, delivering internal communications to ensure that the brand is alive, understood and actively developed. · Drive forward planning to ensure that plans are co-ordinated, regularly reviewed, and the brand is measured effectively. · Be a day-to-day contact for external agencies and freelancers where relevant. · Work with the Insight team to evaluate the impact of brand campaign activity. What we are looking for: · Experience of leading multi-channel brand or marketing communications campaigns with a good knowledge of the full marketing mix. · Proven experience in project planning, management and delivery for marketing campaigns. · Experience of working with external creative agencies and freelancers. · Strong line management experience. · Experience of developing creative and applying a master brand to products, content and communications. · Strong experience of developing key messaging for individual products and campaigns. · Experience of measuring and reporting on brand health and campaign performance. · The ability to work at pace, delivering multiple complex projects to meet specified deadlines. · Outstanding leadership and coordination skills. · Clear and concise communications skills, both written and verbal, and the ability to cut through complexity. · Ability to influence and collaborate with a range of stakeholders at all levels and get buy-in to new ideas. · Understanding of the range of media channels and platforms used for brand marketing. Additional Information: Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office. Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events. Our Office : Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. Salary : Circa £44,000 per annum, plus benefits Please download the Vacancy Pack on our website for more information. The closing date for applications is the 7th September 2025 , with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK. As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application. About Alzheimer’s Research UK: Alzheimer\’s Research UK is the UK\’s leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation. We were also listed in the prestigious Best Companies lists: · 18th in the 100 Best Large Companies to Work For in the UK. · 10th in the 50 Best Companies to Work For in the East of England. · 2nd in the 30 Best Companies to Work For in the Charity Sector. ARUK really does look after its people, where you will be able to add value and make a difference. To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK41bf1e1f-b16b-4260-a40a-17c77a06fd15