Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing and communications to boost brand recognition and support fundraising efforts.
- Company: Join ADSS, Kent's largest charity dedicated to supporting those affected by dementia.
- Benefits: Enjoy a competitive salary, pension, life insurance, sick pay, and hybrid work options.
- Why this job: Make a real difference in the lives of people with dementia while showcasing your creativity.
- Qualifications: 3 years of marketing experience and strong leadership skills required.
- Other info: Be part of a dynamic team driving impactful change towards the 2030 strategy.
The predicted salary is between 24000 - 42000 £ per year.
The Marketing and Communications Manager will lead and manage all marketing and communications activities to maximise our brand recognition and deliver our key messages in line with the Charity's mission and strategic goals. The role will bring creativity, innovation, and strategic thinking to ensure that the Charity achieves its ambitious 2030 strategy.
ADSS (Alzheimer's and Dementia Support Services) believes in enabling those who live with dementia to live well. ADSS is Kent's biggest independent charity dedicated to providing support to people affected by dementia. Following a significant expansion in 2022, the team is now supporting more people than ever before.
Main Purpose of Job
The Marketing and Communications Manager is responsible for developing, implementing, and executing strategic marketing and communication plans that support the organisation's goals and enhance its brand visibility. This role requires a dynamic individual with strong leadership, creativity, and communication skills to manage internal and external communications, media relations, digital marketing, and brand development ensuring the Charity achieves its ambitious 2030 strategy.
Principal Responsibilities
- Strategic Leadership
- Implement the new marketing and communications strategy to increase brand recognition, deliver our impact message and support our fundraising ambitions.
- Monitor and report on delivery of the strategy.
- Play a leadership role in committees and working groups bringing your marketing and communications expertise to help influence decision making.
- Be an Ambassador for ADSS: embody its values and be a role model for the organisational culture.
- Refine and implement comprehensive marketing and communications plans to support ADSS's mission, programs, and services.
- Collaborate with senior leadership to align marketing strategies with organisational goals and priorities.
- Manage the organisation's digital and print marketing initiatives, including social media, email campaigns, newsletters, and brochures.
- Utilize analytics tools to track marketing performance and make data-driven decisions to optimize campaigns.
- Revise and update the strategy based on evaluation and learning.
- Create compelling, relevant, and engaging content for various platforms including websites, blogs, newsletters, social media channels, and press releases.
- Oversee the development and ongoing management of our website to become a key channel for fundraising, promoting our services and informing people affected by dementia.
- Develop and maintain a consistent brand voice that reflects ADSS's values and resonates with stakeholders.
- Highlight client stories, testimonials, and case studies to raise awareness of Alzheimer's and dementia-related issues, ADSS services and our expertise in this space.
- Build and maintain relationships with local media, journalists, stakeholder communications teams and content creators to secure coverage of ADSS's initiatives, events, and key messages.
- Coordinate media outreach, including press releases, pitches, and media events.
- Represent ADSS at community and media events as needed to promote the organisation's visibility.
- Collaborate with individual teams to create marketing strategies and campaigns that increase attendance and engagement at services, fundraising and community events.
- Promote awareness of Alzheimer's and dementia through events, campaigns, and community partnerships.
- Build relationships with Communication teams from our key stakeholders and partners to promote joint initiatives and messaging.
- Manage ADSS's social media presence, including creating content, monitoring engagement, and growing the organization's online following.
- Stay updated on social media trends and digital marketing strategies to ensure the organisation maintains a strong online presence.
- Track and report on digital engagement metrics to continuously refine online strategies.
- Develop internal communications to keep staff, volunteers, and board members informed about organisational updates, events, and news.
- Ensure consistent messaging across internal and external communications channels.
General Responsibilities
- Abide by organisational policies and practices including Equal Opportunities and Confidentiality.
- Participate in your own appraisal with your line manager. Work with your line manager to review professional development and undertake training as agreed.
- Provide management support and coaching for staff on marketing and communications matters, as required.
- Contribute through ADSS meetings, training and outreach/events to the development of ADSS's services.
- Contribute to and attend internal/external events and support the CEO/COO/SLT with the promotion of the organisation's workplace culture.
- Carry out any other duties which are considered commensurate with the post.
Job Type: Full-time
Pay: £30,000.00 per year
Benefits: Company pension, Life insurance, Sick pay, Work from home
Experience: Marketing: 3 years (preferred)
Work Location: Hybrid remote in Kent, DA11 8AE
Marketing and Communications Manager employer: Alzheimer's & Dementia Support Services
Contact Detail:
Alzheimer's & Dementia Support Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past work or ideas for future campaigns. This will demonstrate your strategic thinking and passion for marketing, making you stand out from the crowd.
✨Tip Number 3
Be an ambassador for the cause! Research ADSS thoroughly and be ready to discuss how your values align with theirs. Showing genuine interest in their mission will make a lasting impression on the hiring team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the ADSS team and contributing to their important work.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for marketing and communications shine through. We want to see how your creativity aligns with our mission at ADSS, so don’t hold back on sharing your ideas!
Tailor Your CV: Make sure your CV is tailored to the role of Marketing and Communications Manager. Highlight relevant experience and skills that match the job description, especially those related to digital marketing and brand development.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for ADSS. Use it to showcase your strategic thinking and leadership skills, and don’t forget to mention how you can help us achieve our ambitious 2030 strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Alzheimer's & Dementia Support Services
✨Know the Charity Inside Out
Before your interview, dive deep into ADSS's mission and values. Understand their 2030 strategy and how your role as a Marketing and Communications Manager can contribute to it. This will show your genuine interest and help you align your answers with their goals.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led that demonstrate your creativity and strategic thinking. Be ready to discuss how you used innovative approaches to enhance brand visibility and engage audiences, especially in the context of charity work.
✨Be Data-Driven
Familiarise yourself with analytics tools and be prepared to discuss how you've used data to optimise marketing strategies in previous roles. Highlight specific metrics you've tracked and how they influenced your decision-making process.
✨Engage with Storytelling
Since storytelling is key in this role, think of compelling narratives related to your past work. Prepare to share how you've effectively communicated messages that resonate with stakeholders, particularly in the context of raising awareness for causes similar to dementia support.
