At a Glance
- Tasks: Lead impactful shopper marketing activities and enhance customer engagement programmes.
- Company: Global FMCG brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, career development opportunities, and dynamic work environment.
- Other info: Join a vibrant team and grow your career in a fast-paced industry.
- Why this job: Make a real difference in shopper marketing and drive brand success.
- Qualifications: Experience in shopper marketing and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Shopper West Yorkshire Global FMCG Brand | Shopper Marketing, CRM is looking for a high-energy, commercially sharp Shopper Marketing Manager who will lead high-impact shopper activity, strengthen customer engagement programmes, and support the business with category insight that drives smarter decisions.
What You’ll Own
- Shopper Marketing
- High-impact POP/POS and in-store activation
- Secondary displays (FSDUs, hanging units, parasite units, countertop displays)
- Data-driven shopper strategy optimisation by retailer, medium and message
- Agency management, performance tracking and continuous optimisation
- Translating global brand strategy into powerful local retail activation
- Customer CRM
- Execution and optimisation of bi-monthly brand engagement and sampling programmes
- Delivery of customer head office events and trade shows
- Running weekly digital engagement programmes for retail partners
- Category Insight
- Supporting commercial teams with insights from platforms such as Nielsen, Circana, Kantar and Dunnhumby
What We’re Looking For
Proven success delivering strong commercial results.
Marketing Manager employer: Always Candid
Join a dynamic and ambitious consumer products business in West Yorkshire, where your creativity and leadership will directly impact brand development and marketing strategies. With a supportive work culture that values initiative and collaboration, you'll have the opportunity to grow alongside a talented team while enjoying a competitive salary and benefits package. This role offers a unique chance to be hands-on in a fast-paced environment, making it an excellent employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on a job opening.
✨Tip Number 2
Prepare for interviews by researching the company and its shopper marketing strategies. Show them you’re not just another candidate; demonstrate your passion for their brand and how you can drive results.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in areas like CRM and category insights. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in shopper marketing and CRM, and don’t forget to showcase any data-driven strategies you've implemented. We want to see how you can bring high-impact results to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Marketing Manager role. Share specific examples of your past successes in shopper marketing and how you’ve driven customer engagement. Keep it engaging and personal!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Mention any tools or platforms you’ve used, like Nielsen or Kantar, and how they’ve helped you optimise strategies. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Always Candid
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on the latest trends in shopper marketing. Familiarise yourself with high-impact POP/POS strategies and be ready to discuss how you've successfully executed similar campaigns in the past.
✨Showcase Your Data Savvy
Since data-driven strategy optimisation is key, come prepared with examples of how you've used insights from platforms like Nielsen or Kantar to inform your decisions. This will demonstrate your analytical skills and commercial acumen.
✨Engagement is Key
Be ready to talk about your experience with customer engagement programmes. Highlight specific campaigns you've run, especially those involving digital engagement, and how they strengthened customer relationships.
✨Prepare for Agency Management Questions
Expect questions about your experience managing agencies and tracking performance. Think of examples where you’ve optimised campaigns based on performance metrics, as this shows your ability to drive results through collaboration.
