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For Companies At a Glance
- Tasks: Lead digital marketing strategies and initiatives across international markets.
- Company: Join a dynamic team focused on innovative digital solutions in healthcare.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Make a real impact in digital marketing while collaborating with global teams and driving growth.
- Qualifications: Experience in digital marketing, SEO, and social media management is essential.
- Other info: This role offers the chance to work with cutting-edge technology and diverse markets.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
You will lead the strategy and execution of digital marketing initiatives across international markets, aligning with both global marketing priorities and local market needs. This role will drive digital growth through our Shopify-integrated patient platform, professional business portal and distributor-managed activities. You'll ensure our digital presence resonates across B2B and B2C channels, driving traffic, conversion and engagement across all segments, while supporting regional execution teams and building scalable digital best practices.
Key Responsibilities
- International Digital Strategy & Execution
- Support the Head of International Marketing in shaping and executing digital strategies tailored to international markets.
- Guide and empower distributor and clinic partners in the local execution of campaigns, tools and digital frameworks.
- Balance brand consistency with localised content, targeting and offers.
- Collaborate with the North American marketing team to ensure a unified global approach.
- Website & Platform Ownership
- Oversee digital initiatives across our consumer (Shopify) and professional platforms, ensuring optimisation and local relevance.
- Coordinate technical updates and content localisation with developers and regional teams.
- Paid Media, SEO & SEM
- Plan and manage paid digital activity across regions in collaboration with our agency, using data to inform spend and optimise results.
- Own SEO performance through content and technical improvements.
- Monitor and refine SEM strategy based on market maturity and channel mix.
- Content & Social Ownership
- Lead international organic social media execution in support of the Global Comms & PR Manager, aligning with the global calendar while adapting for regional needs.
- Own and execute the international email marketing strategy, including content planning, execution and performance tracking for both B2B and B2C audiences.
- Work with creative teams to tailor messaging for clinics, patients, and distributors, ensuring a seamless and effective approach across social and email channels.
- Analytics & Reporting
- Build clear reporting frameworks across web, email, paid media and organic channels.
- Analyse performance to demonstrate ROI and ensure digital efforts align with business objectives, supporting both short- and long-term growth.
- Upskill markets in data interpretation and marketing maturity.
- Collaboration & Support
- Partner with regional marketers, creative, tech and brand teams to align plans and support seamless execution.
- Deliver toolkits, onboarding and training to increase digital capability in international teams.
- Continuous Optimisation
- Identify and scale top-performing campaigns and approaches across regions.
- Lead process improvements and localisation efficiency to maximise return on effort and investment.
Digital Marketing Manager (United Kingdom) employer: AlumierMD
Contact Detail:
AlumierMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B and B2C sectors. Understanding how to balance brand consistency with localised content will be crucial for this role.
✨Tip Number 2
Gain experience with Shopify and other digital platforms mentioned in the job description. Being able to demonstrate your knowledge of these tools will set you apart from other candidates.
✨Tip Number 3
Showcase your ability to analyse data and report on digital performance. Highlight any past experiences where you've used analytics to drive marketing decisions, as this is a key responsibility in the role.
✨Tip Number 4
Network with professionals in the digital marketing field, particularly those who have experience in international markets. Building connections can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Digital Marketing Manager (United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in international markets. Emphasise your skills in SEO, SEM, and content management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of digital marketing strategies and your ability to adapt them for local markets. Mention specific examples of past successes in similar roles.
Showcase Analytical Skills: In your application, demonstrate your analytical skills by providing examples of how you've used data to drive marketing decisions. Highlight any experience with reporting frameworks and ROI analysis.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of successful collaborations in your application. Show how you’ve partnered with different departments to achieve marketing goals.
How to prepare for a job interview at AlumierMD
✨Showcase Your Digital Strategy Skills
Be prepared to discuss your experience in shaping and executing digital marketing strategies, especially in international markets. Highlight specific campaigns you've led and how you balanced brand consistency with localised content.
✨Demonstrate Technical Knowledge
Familiarise yourself with Shopify and other digital platforms mentioned in the job description. Be ready to talk about how you've optimised websites or platforms in the past, and any technical updates you've coordinated.
✨Discuss Paid Media and SEO Experience
Prepare examples of how you've managed paid media campaigns and improved SEO performance. Discuss your approach to using data for decision-making and how you've refined SEM strategies based on market conditions.
✨Emphasise Collaboration and Training Skills
Highlight your ability to work with cross-functional teams and support regional marketers. Share experiences where you've delivered training or toolkits to enhance digital capabilities within teams.
