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- Tasks: Drive demand generation and pipeline creation in a fast-paced cybersecurity scale-up.
- Company: Join a high-growth cybersecurity innovator trusted by Fortune 500 companies.
- Benefits: Remote work flexibility, strong career growth, and strategic visibility across marketing and sales.
- Why this job: Make a real impact in cybersecurity while owning pipeline generation and funnel performance.
- Qualifications: 5+ years in demand generation, ideally in cybersecurity or technical B2B environments.
- Other info: Dynamic startup culture with opportunities to build structure and move fast.
The predicted salary is between 60000 - 80000 £ per year.
Remote, UK | Full-time
Altura Partners is supporting a high-growth cybersecurity scale-up that’s transforming how global enterprises stay ahead of real-world threats. Their cutting-edge platform combines proactive threat intelligence, attacker insights, and automation, helping security teams detect and respond before attackers strike. Backed by strong funding and recognised by leading industry analysts, this company is scaling fast across international markets. They’re now seeking a Demand Generation Marketing Manager to own and scale inbound, nurture, and pipeline generation across complex enterprise sales cycles.
This is a high-impact role sitting at the centre of revenue growth, ideal for someone who knows how to build demand properly, not just generate leads that go nowhere.
Key Responsibilities- Own and scale demand generation across inbound, nurture and pipeline creation
- Define what high-quality demand looks like across personas, segments and target accounts
- Drive funnel progression from first touch through to sales-qualified opportunity
- Use ABM, automation and data to improve demand quality and conversion
- Partner closely with Sales on follow-up, prioritisation, routing and feedback loops
- Work cross-functionally with Product Marketing and Content to strengthen conversion paths
- Improve automation, scoring and reporting in partnership with Marketing Ops
- Support events strategically as pipeline and progression levers, not just one-off activity
- 5+ years’ experience in demand generation, ideally in cybersecurity or a highly technical B2B environment
- Strong understanding of security buyers, including CISOs, SecOps, AppSec and IT audiences
- Experience owning pipeline targets and marketing’s contribution to revenue
- Solid grasp of enterprise sales cycles, including long, multi-stakeholder buying journeys
- Hands-on experience with inbound, outbound, nurture, retargeting and ABM
- Strong marketing automation capability, with tools such as HubSpot, Intercom or similar
- Data-driven mindset, with confidence measuring campaign performance and ROI
- Startup or scale-up experience, with the ability to build structure and move fast
- High-growth environment with real momentum
- Clear ownership of pipeline generation and funnel performance
- Strategic visibility across marketing and sales
- Cutting-edge market at the sharp end of cybersecurity
- Remote flexibility in a UK-based role
- Strong career runway as the business continues to scale
This is a global cybersecurity innovator trusted by Fortune 500 companies and critical infrastructure providers. Their technology helps organisations identify and validate real exposure before attackers can exploit it, empowering defenders to stay ahead of evolving threats. They’re not just building another security product, they’re building the future of proactive defence.
Interested? Apply now or contact Lovisa Bjurle at Altura Partners for a confidential conversation.
Demand Generation Marketing Manager in Preston employer: Altura Partners Ltd
Contact Detail:
Altura Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Marketing Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your demand generation successes. This is your chance to demonstrate how you've driven pipeline growth and improved conversion rates in past roles.
✨Tip Number 3
Prepare for interviews by understanding the company's products and their market position. Be ready to discuss how your experience aligns with their goals, especially in terms of scaling demand generation and working with sales teams.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and contributing to our mission in the cybersecurity space.
We think you need these skills to ace Demand Generation Marketing Manager in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Marketing Manager. Highlight your experience in demand generation, especially in cybersecurity or technical B2B environments, and don’t forget to showcase your understanding of security buyers.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with the company’s mission. Be specific about your achievements in pipeline generation and how you’ve driven funnel progression in the past.
Showcase Your Data-Driven Mindset: Since this role requires a solid grasp of measuring campaign performance, make sure to include examples of how you've used data to improve demand quality and conversion rates. Numbers speak louder than words, so quantify your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Altura Partners Ltd
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, especially in a cybersecurity context. Brush up on the latest trends and tools like ABM and marketing automation platforms, as these will likely come up during the interview.
✨Understand the Sales Cycle
Familiarise yourself with the enterprise sales cycle, particularly how it relates to cybersecurity. Be ready to discuss how you've successfully navigated long, multi-stakeholder buying journeys in the past and how you can apply that knowledge to this role.
✨Showcase Your Data-Driven Mindset
Prepare to share specific examples of how you've measured campaign performance and ROI in previous roles. Highlight any data-driven decisions you've made that led to improved demand quality and conversion rates.
✨Collaborate and Communicate
Since this role involves working closely with Sales and other teams, think of examples where you've successfully partnered cross-functionally. Be ready to discuss how you’ve built feedback loops and improved collaboration to drive pipeline growth.