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For Companies At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns and create engaging content.
- Company: Join ALTOUR, a top global travel management company with a focus on innovation.
- Benefits: Enjoy a hybrid work model and a supportive, creative environment.
- Why this job: Make a real impact in B2B marketing while growing your skills in a dynamic team.
- Qualifications: 5+ years in B2B marketing, expertise in HubSpot, and strong content creation skills required.
- Other info: This role offers the chance to redefine business travel marketing globally.
The predicted salary is between 28800 - 48000 £ per year.
We're Hiring: Content Marketing Manager
Location: UK (Hybrid/Flexible)
Global Impact. Agile Team. Big Opportunity.
Are you a content powerhouse with a passion for B2B marketing? Do you live and breathe campaigns, automation, and lead gen? We’re looking for a Content Marketing Manager to drive bold, data-driven campaigns that fuel our sales pipeline and elevate our global brand.
What You’ll Do:
- Lead multi-channel campaigns using HubSpot to drive demand generation and nurture prospects through email, paid media, content, and social channels.
- Create compelling content—whitepapers, case studies, ABM campaigns, and more—that attracts and retains corporate customers while expanding our digital footprint and brand awareness.
- Collaborate closely with sales teams to deliver high-impact, lead-generating assets, ensuring alignment between marketing and sales processes.
- Develop and execute lead nurturing programs, segmenting audiences based on behaviour and engagement, and optimizing lead scoring for seamless handoffs to sales.
- Analyse campaign performance, optimize based on A/B testing, and provide actionable insights to the team to continuously improve results.
- Shape our voice and presence across global digital channels, redefining how business travel is marketed.
About ALTOUR
ALTOUR, a division of Internova Travel Group, is one of the largest travel management companies in the world, specializing in high-touch service and global travel solutions for corporate clients. Join an innovative and supportive environment that values your creativity and expertise.
What We’re Looking For:
- 5+ years of experience in B2B demand generation, digital marketing, or growth marketing.
- Expertise in HubSpot for marketing automation, including email workflows, segmentation, lead scoring, and reporting.
- Proven ability to execute and optimize multi-channel campaigns across email, PPC, SEO, and social media.
- A data-driven mindset with the ability to track, analyse, and report on performance using HubSpot and Salesforce dashboards.
- Strong editorial skills with an ability to create content that resonates with the target audience and drives conversions.
- Exceptional project and time management skills, able to juggle multiple projects simultaneously.
- Proficiency in WordPress or other Content Management Software.
Are You Ready to Make an Impact?
If you're strategic, creative, and obsessed with performance, we want to hear from you. Apply now and help us lead the market, one campaign at a time.
Marketing Content Manager employer: ALTOUR
Contact Detail:
ALTOUR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Manager
✨Tip Number 1
Familiarise yourself with HubSpot and its features, especially around marketing automation. Being able to demonstrate your expertise in using HubSpot for lead generation and nurturing will set you apart from other candidates.
✨Tip Number 2
Showcase your ability to create compelling content by preparing a portfolio of your previous work. Include examples of whitepapers, case studies, and ABM campaigns that have successfully driven engagement and conversions.
✨Tip Number 3
Network with professionals in the B2B marketing space, particularly those who have experience in demand generation. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and B2B strategies. Being knowledgeable about current best practices will not only help you in interviews but also show your commitment to continuous learning.
We think you need these skills to ace Marketing Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and content creation. Focus on your achievements in demand generation and any specific campaigns you've led, especially those using HubSpot.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and how your skills align with the job requirements. Mention specific examples of successful campaigns you've managed and how they contributed to lead generation.
Showcase Your Content Skills: Include samples of your work that demonstrate your ability to create compelling content. This could be links to whitepapers, case studies, or any other relevant materials that showcase your writing and strategic thinking.
Highlight Data-Driven Achievements: Emphasise your experience with data analysis and performance tracking. Provide examples of how you've used analytics to optimise campaigns and improve results, particularly using tools like HubSpot and Salesforce.
How to prepare for a job interview at ALTOUR
✨Showcase Your Content Creation Skills
Prepare examples of your previous work, such as whitepapers or case studies, to demonstrate your ability to create compelling content. Be ready to discuss the strategies you used to engage your target audience and drive conversions.
✨Familiarise Yourself with HubSpot
Since expertise in HubSpot is crucial for this role, ensure you understand its features, especially around marketing automation, lead scoring, and reporting. You might be asked to explain how you've used HubSpot in past campaigns.
✨Discuss Data-Driven Decision Making
Be prepared to talk about how you analyse campaign performance and use data to optimise results. Share specific examples of A/B testing you've conducted and the insights gained from those experiences.
✨Align with Sales Strategies
Highlight your experience collaborating with sales teams to create lead-generating assets. Discuss how you ensure alignment between marketing and sales processes, as this is key to driving demand generation.
